Ingredients to a Tasty Brand

I figure since my birthday is just a few days away, I'd compose an article that combines two of my favorite things, branding and cake! Think of your brand as the ingredients that bake up a big tasty cake for all your guests to enjoy. The individual ingredients are all important, but only when used together do they create something that everyone wants.

So, what will go into your tantalizing treat? Here are a few of the main ingredients:

1. logo mark
   
2. established brand values and promises
3. photography reflecting your products, business, and lifestyle of your intended audience
4. unique typographic treatments
5. how you communicate your brand message with employees and the public
6. how you create your message to appeal to your intended audience
7. consistency throughout all of your brand materials
8. always listen and understand your audiences' needs and desires

Mix these main ingredients together to make the tastiest brand treat for your customers. They will love what you offer and they might just come back for seconds. 

For more information on marketing, branding and design, visit Lisa Hromada ID Studio.

Copyright 2009 Lisa Hromada lhcreativeidstudio.com  - All Rights Reserved