Are You Confused With What Your Brand Is As a Service-Based Professional?

Branding is an ultra-hot topic these days and has been for a long time, yet there is still a lot of confusion about what a brand really is. In a recent conversation about branding, I expressed that the easiest and most concise way that I can define it is to say, “A brand is a unique promise of value.”

Let's take a look at this definition, “A brand is a unique promise of value.”

'Value' is defined as the relative assigned worth or importance of something and this can relate to monetary or material worth. So, when we say that a brand is a unique promise of value, we are saying that a brand is a promise of quality; it has an assigned, perceived worth worth and importance. This is one reason why strong, well-known brands can charge a premium for their products and services—their perceived worth is higher than other products and services.

Branding goes back thousands of years. Ranchers branded their cattle and potters branded their pottery and porcelain. As the concept of branding evolved throughout history, people began to associate branded items with certain characteristics and levels of quality, value, security, and honesty.

Today, brands continue to play a fundamental role in expressing these same qualities and much more. And as a entrepreneur, you have a personal brand. You have your own unique promise of value that you provide to clients and contacts.

One reason why branding can be so confusing, especially for service-based professionals, is because you're not always branding tangible products, you're creating your brand around your unique promise of value through the services that you provide and the results your clients receive from those services, so essentially, you represent the product.

What you are doing when you express your personal brand, is you are communicating a particular message to the public so they develop a positive perception of you and your business. Your brand is what gives your business value and credibility in the eyes of the public.

So, what makes up your personal brand? There are many elements that contribute to how you're known as a brand. Below are some key contributors that help define you as a brand:

1. the characteristics, personality, and qualities you bring to your work
2. how you communicate the purpose and vision for your business
3. who you're known to serve through your work (your niche)
4. how you package and provide your services
5. the quality results you're known to provide through your work
6. the visual representation of your business, such as your logo and the colors that you use, so that when people see your logo, they instantly think of you and the quality of service you provide (graphic design)

Everything about you contributes to making up your personal brand and how you're known by and make a connection with your special tribe of clients. 

As a service-based professional, what is your unique promise of value? What do you promise your clients will get when they work with you?

Copyright 2011 All Rights Reserved

To learn more about branding your service-based business and start getting better results through your marketing, visit: http://www.brandbreakthroughsecrets.com 

If you would like to use this article on your blog or website, feel free as long as you include the following author information:

Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Authentic Marketing Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess

Branding - 10 Things You Must Do When You Are Starting Out

Your brand is a vital part of your business identity. It tells customers who you are and what you stand for. It is more than just product name plus logo, it is your business personality. Here are 10 things you must do when you are starting out.

1. Identify your brand values. What are the distinctive qualities associated with your product or service?

2. What does the company stand for? Increasingly companies are expected to have a point of view on ethical issues or the environment. This may re-assure customers that they can trust you and help to form a vital bond.

3. Define your brand promise and stay true to your word. You could crystalize what you stand for in a tag-line. The Department store John Lewis uses the promise 'never knowingly undersold' or you could encapsulate your message in a single word. Use this word in your advertising either directly or suggested. For example Chanel is luxurious, Volvo is safe. What do you stand for?

4. Your brand is the part of you that engages with your customers' emotions. Know what they want and provide it. Do they hope your product will bring them closer to the lifestyle they aspire to or maybe you are you there to give re-assurance and continuity? Whatever it is, identify and then meet that need.

5. Create a voice for your brand in a language and a style that reflects you. Apply it to all written communications whether it's letters, on-line copy or visual imagery.

6. Colours can send a powerful message. Pick colours that say something about your brand and then use them consistently.

7. Integrate your brand.Just as you stream your colours and logo throughout your printed materials and web-site, try to be consistent in the way you come across. Define your 'look' and get your message across.

8. Get a Twitter page and a blog and use them to promote your brand. Let your tone of voice shine through and attract the customers you want.

9. Give great customer service. Be available. Make that part of your brand ethos.

10. Build a partnership of trust with your customers. Let them know who you are via social media and then trust them to come to you with their ideas and needs. Listen and learn from them.

Lucy Thorpe is a former BBC Journalist and Broadcaster based in the UK. Get in touch and hire her for personalised writing services, how-to articles, blogs and opinion pieces. Read her blog at http://www.Lucythorpe.wordpress.com or get in touch via Twitter @Lucythorpe

Personal Branding - Do You Know How to Be Successful At Network Marketing?

Do you use a particular brand? Of course you do! An example may be if you order a soda at a restaurant, if they don't have a fer, particular brand you prefer, you may say no thank you, I'll have a water!. You are probably wearing a brand as clothing or driving a brand as a car.. I know plenty of people who will only buy Fords!

We live in a world of brands.. And guess what? You two are brand. It's called "Brand you".. Your brand is what you are personally.. what people say about you when you're not around -negative or positive. You create your brand every day through your actions. You're the head of your own company, CEO, of your very own personal brand, that is completely separate from the company you work for the organization you represent! Your brand is not your company or your product!

A customer, may buy from you because of your company's brands, but they will continue to come back to you because they are loyal to the brand you project. So with all the brands out there and all the competition how do you differentiate your brand? How can you define yourself and be number one in your prospects eyes so they see you as number one? How can you get the brand loyalty of Coke, Pepsi, Microsoft?

Define brand you! What do you want your brand to be? What are your core values and beliefs? What do you stand for? If you can't others- will find it for you! Think about you. If you don't understand you're a brand you will never be able to position yourself for your company as a leader and create your own brand.

So, I want you to forget about where you work, your title or position. What is it about you that makes you unique? Not better than other people, just unique- as you. What do you want to be remembered by? Is there a gap between what you want your brand to be and where it is right now?

Next, create the brand you statement. This acts as a promise to yourself and to your customers. Write a sentence about you that summarizes your core values and beliefs that make you stand out from the competition. Example: I create my own success by learning what I need to learn, then paracticing it until I become prficient at it, then give it back to others! My worth is not defined by the money I make, my joy comes from growing myself and giving to others so they in turn can grow. Your statement has to be authentic and true to you and who you are so you will be able to live it and have others believe it.

-Your statement may clued words like- giving - focused- strong-willed, it doesn't matter what you write as long as you're honest with yourself. Your brand will evolve over time as it takes root and matures. Make it simple, easy to remember and for others to communicate well. Make it relevant and believable to what you do. Your credibility depends on it. Your brand is going to make you different.

Lastly, Build Brand You! How do you build your brand? It starts with your repetition. Do you know what your reputation is, or do you think you know? Does it reflect your personal brand statement? What are people saying about you? You build your repetition by becoming known in your world. This is in addition to your work. Do you interact with people on a daily basis that know your brand? People are always watching. It is our nature to observe others. While we observe others we decide if we like them and if we want to get to know them better based on our perception of their brand.

When you're aware of your brand, you can take action and get yourself noticed. Work different hours to meet different people. Write an Internet blog in your field. Build your network of friends and people who believe in you. People that like you. Find people you like to be around, and when you create this network of supporters they will tell others about you. Word of mouth advertising is powerful!

Pay special attention to people of credibility that could help spread your brand. If you position yourself with credible people you will find your brand growing beyond your reach. You are always brand you. Anything and everything you do associated with brand you is relevant- how you respond to an e-mail, how you treat a server at a restaurant,all this will impact your reputation and your brand.

Everything you choose to do or choose not to do well impact your brand. Stay true to your personal brand based on who you want to be. Not on how much financial gain or power you think will make you happy. Now it is time to start creating the brand-new brand you!

To Our Success,
Julianna Brower

You have read in this article that a marketing system is vital for your success in profitable business. Click on the link now http://www.themlmmarketingmastermind.com to get some insider information people are using to explode their businesses and receive marketing training for free.

Unearthing Your Unique Promise ~ From Small Business Branding to Entrepreneurial Branding

The branding – and re-branding – of a small business is much like that of an entrepreneurial business. It’s about extracting your business’s unique promise of value in the most authentic way possible and then clearly expressing that promise of value through your work, daily communications, and brand messaging. This is not the easiest process at times simply because the Unearthing process asks you to take a close look at and contemplate on what you value and specifically stand for in your business.

I am currently in the process of taking part in the re-branding of a small business. A wonderful company who understands the power of branding through authenticity and importance of strategic positioning within their market. The first step is the Unearthing process and this is often the most difficult, especially when there is an existing brand in place. Often times, when businesses have an existing brand in place for a number of years, there are understandably emotional attachments to it and the process of unearthing a truly authentic brand becomes more difficult. The goal, however, is still the same – determine what rings most true for you in your business, so that you can attract the right clients who value you and your business.

The same difficulty often comes when entrepreneurs, coaches, trainers, consultants, etc. begin the process of Unearthing their brand or even re-branding themselves for the purpose of making their business more successful, attractive and profitable.

At this point in the process of re-branding this small business, the company is reviewing their current core values and positioning statement to determine whether it still holds true for them.

The following process is what I introduced to help Unearth the core values that really ring true for them and it can help you too in your business:

1. Write out your current core values (or if you don’t currently have core values set in place, it’s a great time to think about what those are). Next to each core value, I want you to write the definition of what that core value actually means. For example, let’s say that one of your core values is innovation. A definition of innovation is, “the act of introducing something new; introducing new things or methods.”

2. Next, for each core value, I want you to write how you or your business demonstrates this core value. What are the tactics that you use to demonstrate innovation? Are you coming up with new products to introduce to the marketplace? Are you introducing new technology or a new way of doing something?

3. Once you have your core value, definitions, and your tactic, write down what your outcome is for this core value. This outcome must answer a problem, concern or need for your ideal client. So, the outcome for innovation could be that you introduce a new product or service that addresses a specific need of your client. For example, you might introduce a client program that guarantees to improve lives through helping your clients lose weight in healthy and enjoyable ways.

4. So, now that we have all of these current core values written out and defined, we will take a look at each one more closely to determine whether the business practices these core values on a daily basis. This is the best way to determine whether it is a core value.

What’s so special about Unearthing your core values?
Determining the core values for your business helps you to provide a clear understanding of who you are to your clients. It helps to build credibility and loyalty, not only internally with employees, but also with your clients and those people who can benefit most from what you do.

Determining your core values is only one step in the Unearthing process to building a more profitable and authentic business. For more information and to begin extracting your brand, the Unearth Your Brand Excellence is starting up in January 2010. You can choose the workbook/guide to unearth your brand or the e-course for added support.

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Prepare to effectively brand your business in 2010. The Brand Unearthing Phase for Networkers, Coaches, Trainers, Solopreneurs, Consultants, Representatives, and other entrepreneurs and small business owners is available beginning in January 2010 through the Unearth Your Brand Excellence Workbook & E-Course Program. Unearth Your Brand Excellence is a powerful preparatory course to building a brand foundation for your business to set yourself apart from other businesses who seemingly offer the same products and services. In addition, the program is specifically designed to give you the tools to effectively communicate your unique brand promise. Are you ready for brand excellence? More information and updated website coming soon at www.lisahromada.com/

P.S. As a special gift to my subscribers, starting December 14, 2009 I am starting the “B.E. ~ 12 Days of Giveaways!” where each day, I will be giving my wonderful subscribers valuable information (I will keep it short as I know your time is precious!) to help them start off the New Year with brand excellence (B.E.) a clearer vision of what they want 2010 to hold for them and their business.

If you're not yet a subscriber, you can sign up at lisahromada.com ~ As a bonus, you receive 15 articles from my e-book!

Brand Discovery Phase – The Most Important First Step Toward a Strong Brand Foundation

In the last few weeks, I had been productively busy participating in the preparation for a brand discovery presentation to a panel of corporate clients. As I was helping to prepare for this presentation, I took note of some things that I wanted to share with you about this important phase in the development of your brand. Many of the exercises and principles for corporate groups, I also apply when working with consultants, trainers, nutritionist, and other small business owners and entrepreneurs.

First, let me give you a little more information about preparing for this brand-changing presentation. As part of this presentation, the preparatory materials included: a PowerPoint presentation, written report outlining the results from the brand discovery, and initial logo identity comprehensive designs.

So, what goes into the brand discovery phase and how can it benefit you to explore this phase in depth for your own business?

Brand Discovery

• Exploration and Finalization of Core Values – Your core values are the core principles that guide you in your business. In everything that you do in your business and everything that you express in your marketing must always link back to this ‘backbone’ of your brand and what you stand for in simplest terms.

• Identification of your short and long-term goals – Know who you (your business) are today, compare it to where you were, and form a vision of what tomorrow (and the coming years) holds. What is your vision for your business in one, five, and ten years?

• Get clear about both your strengths and your weaknesses – To accomplish excellence and stand out, you must understand what your strengths are in your business and what can potentially be holding you back from achieving your goals.

• Ensure that the external perceptions of your business align with the inner perceptions – You may know what you stand for in your business and what you do to bring results to your clients, but are you clearly conveying it? As part of the brand discovery phase, it is important to acquire feedback from your ideal audience, often referred to as your target market. There are multiple ways to do this; as with the brand development of the corporate client I mentioned above, a extensive phone survey was conducted. Other ways of doing this include: online surveys and customized and anonymous email surveys.

• Collect internal and external feedback to create a positioning statement – Also known as your mission statement, your positioning statement is meant to clearly express who are you, what you offer, and for whom in a compelling way.

These are just a few of the main steps you must take within the brand discovery phase. This phase leads you to the next phase in your brand development, the Brand Expression phase. The discovery phase must happen before you can successfully market your business. This phase acts as the foundation for all that you do in your business and the basis of your brand expression.


Prepare to effectively brand your business in 2010. The Brand Development Phase for Networkers, Coaches, Trainers, Solopreneurs, Consultants, Representatives, and other entrepreneurs and small business owners is available beginning in January 2010 through the Unearth Your Brand Excellence Program. The Unearth Your Brand Excellence is a powerful preparatory course to building a brand foundation for your business to set yourself apart from other businesses who seemingly offer the same products and services. In addition, the program is specifically designed to give you the tools to effectively communicate your unique brand promise. Are you ready for brand excellence? Information coming soon at www.lisahromada.com

10 Simple Tips to Creating a Strong and Memorable Brand

Creative and dependable brands trigger positive emotional responses and make a product and service memorable. Think of your brand as the sum of all of the meaningful elements of your business and who you are at your core. There is a reason why you do what you do; your business is part of who you are, thus your brand is in large part a representation of you. A well-defined brand identity becomes the foundation for effective marketing. The visual and verbal elements of your brand will create a substantial impression in the minds of your clients and the public at large.

Tell a compelling story about you and your business. Your clients and potential clients want to know your story. Stories help you relate to your audience personally and intimately. Your story will develop over time as you and your business grow. So, what is your story? Why did you start your business? How does your story relate to how you can help your clients?

Maintain reliable product and service. This is so important. Your brand builds over time and over time you build a reputation. Your reputation depends upon the consistent value you provide through your products and services. Take special care to always be aware of how valuable your unique products and services are to your clients.

Be sure that your online and offline communications are user-friendly. Exceptional client-service is also another important element to the value of your brand. Your clients want to feel special; they want to feel that in that moment that they need you, you will be there when you say that you will. For example, a client sends you an email because they have a question. Your auto-responder expresses that you will get back to this client within 24 hours; be sure that you do. This is one of your brand promises that you make to your client, and you always want to keep your brand promises.

Creatively express your message. When you know who your ideal clients are, you know what they value; you know what they respond best to when they encounter effective marketing. Knowing this, it is easy (and fun) to brainstorm ideas and images that you can use to reach out to your ideal clients. Your brainstorming sessions will give you creative ideas, and your clients, no matter who they are, appreciate creative ideas.

Consistent use of your brand elements—logo, colors, graphics, photography, and typography. Consistency builds trust and loyalty. It expresses that you know who you are and who are your ideal clients. Be sure that whatever application you use when marketing your brand (whether it is an online or offline application), that you are consistent in the use of your brand elements.

Communicate often, directly and personally, and listen to the desires and needs of your clients. Again, your clients want to feel special when working with you. Depending on who your clients are, the more personalized time that you offer, the more valuable is your service. In addition, the more attentively you pay attention to the desires and needs of your clients, the more valuable you are and this value may be the single element that sets you apart from others who offer the same services.

Offer a total brand experience. The most successful brands are those that stimulate all 5 senses. People remember better when more of their senses are stimulated when interacting with a brand. For example, if you offer an online article, you may also want to offer an audio version of the article. Some people connect better when they hear information and a person’s voice. In addition, because you are also offering the text version of the article, they are able to keep it and refer back to it.

Clearly communicate your values. Mom always said, “Actions speak louder than words.” This is especially true for your brand communications. For example, it’s one thing to say that you value your clients, and it’s another thing to actually show them in a special way that you value them. I recently ordered a program on CD and when I received it, I found that it was wrapped in pretty tissue paper with a “thank you” card attached.

Compassionately communicate and value the work you do with your partners and vendors. Your clients are not the only individuals who relate and create a relationship with your brand. Anyone with whom you work make a connection with your brand and you want that connection to be a strong and healthy one. Your partners and vendors also bring value to your brand by providing you with quality services that help you to provide the best for your clients.

Offer unique solutions to fulfill your client’s needs. Often, price is not the deciding factor for those interested in your products and services; it is the unique value and results that they get from working with you or purchasing your products. Be sure that every communication clearly describes the unique value of the results that you intend for your clients. You may offer the same type of service as someone else, but it is how you deliver those results that will set you apart and attract more clients.

Known to her clients as creative, enthusiastic and passionate, Lisa Hromada, personal brand strategist, designer, and creator of Brand Essentials Home Study Program, specializes in brand communication and design for women entrepreneurs and small business owners. For more information about Lisa's products, programs, and services, visit http://www.lisahromada.com

The Top Ten Secrets to Mastering Your Personal Brand

What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?

Like other successful personal branders, they took the time to define, communicate, and protect their brands. You can be sure they followed all of the top ten secrets below to reach their great success. There's no magic to it: You can apply the same personal branding principles to your work and life not only to achieve your goals, but to surpass them.

Secret #1
You already have a personal brand whether you want one or not - simply by virtue of being you in the workplace. It's up to you to determine where your personal brand is strong and where it could use improvement. Then, it's up to you to make changes as necessary to make it as strong as possible.

Secret #2
Your personal brand exists in the minds of others in the way they perceive, think, and feel about you. Think about your favorite corporate brand for a moment. It can be the best "functioning" product of its kind in the world, but if the public fails to perceive it as the best, it won't be successful. So, it's critical to keep in mind that your personal brand is now what you think it is but it's what others perceive it to be.

Secret #3
A common misconception about personal branding is that it's self-centered and all about you. But the truth is: personal branding is all about your Audience - the person or people you most want to impact with your brand at work and in your career. Just as corporate branders must offer a benefit to consumers in order for a product to be a success, you must fill a need your Audience has in order for your personal brand to be a success on the job.

Secret #4
Since your personal brand exists in the minds of your Audience, the only way to determine if your brand is successful is to find out how your Audience perceives you. If there is a gap between what your Audience thinks and feels about you and what you want them to think and feel about you, your personal brand should be adjusted and strengthened.

Secret #5
The only way to have a strong personal brand is to carefully define it. Many people believe that personal branding is all about how you "execute" your brand, but true personal branding starts with a crystal clear definition. Until you define it, your brand is just a vague premise with no real foundation. No corporate marketer would dream of putting a product in the marketplace without a clear definition of the brand. That definition tells the marketer which consumers to target and where to focus advertising dollars. On a personal level, your own brand should do the same.

Secret #6
The best brands respond to both emotional and functional needs. In the workplace, functional needs are the tasks you perform on the job and are typically listed in your job description. The emotional needs that you fill forge a very important connection with your Audience. For example, if two accountants are equally qualified, the one with a stronger personal brand will be the one who is reliable and precise. That accountant's Audience can relax in the knowledge that the work will not only be done, but will be done on time and well!

Secret #7
The best personal brands are credible, so you must prove that you can deliver what you promise. It isn't enough to simply say that you can fill a need at work; you must show that you have the experience and/or training to do it. Help to prove it with your background, your education, and the unique qualifications you bring to the job.

Secret #8
Your personal brand is built 24/7 and 365 days per year through what you say, but even more importantly, through what you do. This doesn't mean that you can't be human or make mistakes, but it means that you need to think about behaviors that could damage your brand. Even when you're not on the job, if someone sees you drinking too much at the local pub, it could get back to your manager ... who might begin to wonder about your reliability. No need to be paranoid, per se, but unless you're behind closed doors, make sure to think before you act.

Secret #9
While it's important to avoid negative behaviors that can undermine your brand, it is also important to be consistent in how you communicate your brand. If Nike's ads suddenly focused on encouraging you to become a couch potato, you wouldn't know what to think, would you? Just as Nike is consistent in promoting sports and fitness in all of its advertising, you must be consistent in how you present your personal brand every day at work.

Secret #10
Even though your personal brand is all about your Audience [out], it never makes sense to pretend to be someone you're not. You won't be happy in your career, and it's hard to remain consistent with a "fake" personal brand. So, the task is to find out what your Audience needs, and align those needs with your own unique strengths and your unique character traits. Your personal brand will then reflect who you really are, which will not only bring you greater success in your career, but greater fulfillment as well.

You don't have to be famous like Suze Orman or Barack Obama to benefit from defining, communicating, and protecting your personal brand. But you can certainly learn from their examples and take advantage of the same personal branding secrets that have helped these heavy hitters reach their full potential.

Brenda Bence is an internationally-recognized branding expert, certified executive coach, professional speaker, and award-winning author of the How YOU™ Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, Brenda's 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of Brand Development Associates International, Ltd. Brenda now travels the world speaking, training, and coaching individuals and companies to greater success through corporate and personal brand development. Visit http://www.BrendaBence.com

How's Your Personal Brand

Have you ever been driving down a city street or walking along a restaurant row and smelled the aroma's of a succulent meal being prepared? Weren't you drawn to discover where the smell was coming from? Perhaps you followed your nose and rearranged your day to indulge in a meal from that restaurant. Your senses will either draw you toward or draw you away from an experience, much like your personal brand. What is a personal brand, you ask? Everyone has one.

Like a company brand, a personal brand is the persona that you reflect that ignites, convincing, meaningful perceptions in the minds of those you come in contact with. These perceptions shape how the receiver may feel they will either benefit or be hindered by an experience with you. Basically, it's who you are, the actions you take and what makes you unique from someone else. Consumers seeking a quick hamburger nearly anywhere in the world are more likely to seek out a McDonald's over Joe's Hamburger Joint (unless Joe's has a darn good reputation), because of the reliable brand McDonald's has created. Why is a personal brand important? If you are an entrepreneur, a good personal brand is crucial to your ability to gain credibility and influence your targeted customer to increase business. If you are an employee, your personal brand is an important key to influencing those who have a say in your career advancement. Your brand encompasses how you dress, talk, walk, where you live, what you drive, your character and your abilities.

Unfortunately, people make judgments about you more on the superficial areas of your persona than your actual abilities. Test it out, as you sit and enjoy a cup of coffee or a latte, observe passersby. What are your perceptions about a fit, custom -suit- wearing gentleman, verses a short-sleeved -dress shirt- outdated tie wearing, beer belly of a guy, with yesterday's shampooed hair? Be honest , one guy gets a better perception than the other.

How do you know if you need to improve your brand? Here are a few ways to find out if you are in need of a personal brand improvement:

1. You are not attracting the kinds of people or customers that you intend to attract.
2. You are earning considerably less than you know you are capable of.
3. Your business is slow or inconsistent.
4. Others perception of you does not line up with what you intend to project.
5. You are passed over for promotions or unable to obtain business on repeated attempts.
6. Your credibility is threatened; people do not trust you.
7. You are out of touch with those you are trying to attract.
8. You present conflicting or inconsistent messages.
9. You lack visibility in the marketplace or workplace (you are a wallflower)
10. You have out dated or no marketing material

If you can relate to any of these areas of improvement, you may be in need of a brand makeover.

Linda Hembry is the founding President and expert marketing consulting of Launch Marketing Solutions, LLC. Launch Marketing Solutions, LLC is marketing firm that helps growing business implement marketing strategies that are impacting and effective, yet butget conscious. You can read other articles like this at our blog athttp://www.launchmarketingsolutions.blogspot.com or contact us at (240) 788-0670. Our website will be up soon at launchmarketingsolutions.com.

Ingredients to a Tasty Brand

I figure since my birthday is just a few days away, I'd compose an article that combines two of my favorite things, branding and cake! Think of your brand as the ingredients that bake up a big tasty cake for all your guests to enjoy. The individual ingredients are all important, but only when used together do they create something that everyone wants.

So, what will go into your tantalizing treat? Here are a few of the main ingredients:

1. logo mark
   
2. established brand values and promises
3. photography reflecting your products, business, and lifestyle of your intended audience
4. unique typographic treatments
5. how you communicate your brand message with employees and the public
6. how you create your message to appeal to your intended audience
7. consistency throughout all of your brand materials
8. always listen and understand your audiences' needs and desires

Mix these main ingredients together to make the tastiest brand treat for your customers. They will love what you offer and they might just come back for seconds. 

For more information on marketing, branding and design, visit Lisa Hromada ID Studio.

Copyright 2009 Lisa Hromada lhcreativeidstudio.com  - All Rights Reserved