Personal branding describes the process by which an individual and his/her business are marked as a brand. It can be said that the concept of personal branding is based on the success that comes from packaging ones self; it often involves using the name of one individual on various products, services and programs. Personal branding not only relates to the development and achievement of your professional goals, but also your personal goals. It relates to the unique attributes and benefits that you bring each day to everything that you do and to everyone to whom you communicate.
I believe that an important contributor to the success that comes from discovering and leveraging your personal brand is the confidence and comfort of knowing who you are and what your values are. For me, knowing my personal brand helps me to eliminate anything in my life that is not in alignment with who I am. It makes life much easier.
It seems that as children we are learning lessons and transforming our behaviors to please adults; we are learning right from wrong and what pleases and displeases people. As adolescents we strive to fit in - be in the cool crowd, be the funny one, be the smart one, be the athletic one, be the cute (or handsome one), be the ambitious one, the daredevil, the teacher's pet, the musician, the quirky offbeat, and the list goes on. As adolescents, aren't we learning who we are as we compare ourselves with friends, family, neighbors, and those we may admire and envy because we think that someone else has an admirable quality that we don't?
So, let me ask you, what makes you extraordinary? Once you know your personal brand, the rest of the things in life seem to fall into place. Relationships tend to be better, clients are happier, the people with whom you meet are more in line with who you are, and somehow success and abundance is attracted to you.
When I began to discover my personal brand, I noticed that I not only began to feel more at peace, but I also found more opportunities for personal and professional growth. Like many personal brand seekers and achievers, I am continually discovering ways to express myself, have more fun, attract more clients with whom I enjoy working, increase profits, and think more creatively on my personal and professional projects. The transformation that happens when going through different steps in personal branding seems magical at times. Those who have discovered or are beginning to discover their personal brand know what I am talking about. You live more in abundance; you feel freer, lighter, more content, and empowered.
So, let me ask you again, what makes you extraordinary?
Personal Brand Strategist & Designer and creator of the Brand Essentials Home Study Workbook & Guide, Lisa Hromada, provides practical and powerful guidance for entrepreneurs and small business owners who want to create strong and memorable brands.
Lisa Hromada offers graphic design and brand development products & services geared toward providing a step-by-step process for designing and marketing your business, so that individuals stand out from the crowd and attract more of your ideal clients.
You can learn more about Lisa Hromada and read more articles on branding and marketing your business at http://www.lisahromada.com
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