With the explosion of Social Media and 'Attraction Marketing Wannabie's'... Branding Yourself seems to be more difficult to grasp today than ever before. Many Struggling New Network Marketers seem to be falling through the cracks. But don't sulk just yet. You don't have to pour molten lava on your face to be recognized online. (OUCH!) In fact, online branding is simply making a name for yourself. It's easier than you might think to get started.
Here are 7 easy steps to jumpstart your popularity:
- Choose a Slant. Would you like to be regarded as an old, wise sage who seems to have answers to all those pesky marketing problems? What about a stay-at-home Mom who runs her business effectively, keeps a clean house and STILL manages to take care of 4 kids, 2 dogs and a parrot named 'Pookie'? Could you be a Dad that threw in the corporate towel and now cashes in from home by delivering value to others in a down-to-earth language?...How might 'that' person act? What words would 'they' use on their website and their videos? Once you pick an angle for yourself, keep it in the back of your mind as you build your uniqueness online.
- Tattoo your name on their brain. Do you have a name others will remember? For instance, when I say brands like "Kleenex" "Band-Aid" or "Vaseline", their products immediately pop in your mind, don't they? Actually, these companies have done such a good job branding their products, their names are more popular than the product itself! (Hint: Have you ever sneezed and asked for a 'facial tissue'? Does your child bloody his knee and request an 'adhesive bandage'? and What the heck is 'petroleum jelly' anyway??)
- Pick a slogan and live up to it! Actually, a tag-line isn't mandatory...but if you decide to call yourself the 'World's Best Mentor'-you better make sure you inspire your teammates and return those phone calls, eh? Otherwise, your efforts could turn sour and backfire. (Double-OUCH!) I'd suggest you don't toil over it for months. If you want a slogan, just pick a few words that best describe you/your mission/what you represent. No fancy ad agency necessary. Remember-your actions will speak louder than your words anyway...
- Put your best foot forward. I've never asked my plumber how to get to Heaven, and I won't be hiring my preacher to fix a leaky toilet. Here's the point. Pick your niche (hopefully something you have a knack for) and ACT on it. Even Wal-mart can't be all-things to all-people. You have plenty of strengths that will carry you wherever you want to go. As Mark Victor Hansen says, "Get Rich in Your Niche".
- Give your best stuff away...for free. When I heard Eben Pagan say this on one of his Mastermind Videos. I thought he was nuts! Let's just say he IS a crazy marketer that over-delivers on value and generates an 8-figure annual income. (Do you think he's on to something?) By default, when you give someone value they can use to improve their lives, AND don't charge upfront-it does a couple things. First, it allows people to trust you. Trust is crucial in building a good relationship...and even though we all use websites and voicemail...it's still very much a relationship business. Second, it VASTLY increases your exposure! Hey, if I show you how to build a website in less than 45 minutes and I don't ask for any money...meanwhile Bozo-the-Clown wants you to pay $47 to download his enormous e-book that essentially says the same thing...who you gonna go with? (I'll let you think about that. Meanwhile...on to step #6);)
- Feedback and Follow up. Once you have established yourself as you see fit, follow up with some folks and see how your advice (or product or service) worked for them. This will deepen the relationship with your prospect and if you were successful in helping someone...don't be shy to ask for a testimonial. Testimonials will catapult your success.
- Wash, Rinse, Repeat. Go through the steps again and strive for constant and never-ending improvement during the process. Companies like Coca.Cola have been building their brand for over 100 years, just so you'll crave that 'soft drink in the red cup' when you go to a baseball game.
Remember... the better you are, the more value you bring, the more you can assist others, the more you live up to the name you made for yourself... the better your Brand will be.
Michael Crosby has a Life Passion for getting Like-Minded Entrepreneurs into Profit-Mode Fast. He has dedicated several years learning what works and what doesn't. Before you spend another dime chasing success, Grab his No-Holds-Barred Report Now..."The 13 Little-Known Secrets the Ultra Achievers Aren't Telling You" athttp://www.GlobalResultsNetwork.com |
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