As a personal branding strategist, I work with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time.
To do this, I incorporate corporate branding strategies and techniques as well as my training and years of experience in graphic design.
When it comes to your visual brand (graphic design expression of your brand), specifically your brand logo identity, you don't need much to begin creating it. When I work with clients, all they need to get us started on creating their logo identity is a vision, an idea, and/or samples of the types of logos, colors, and fonts that resonate with them.
Take, for example, the image below. I work with an exceptional natural health practitioner who is creating and launching her brand and a new set of products.
Our first step is her logo identity because this is the foundation of her visual brand. When we started to talk about what she envisions for the look and feel of her brand, I asked her to send me samples of the types of graphics that she resonates with. She sent me the image you see below.
With this image and our conversations together to dig a little deeper into her true vision for her business, we were able to quickly capture the essence with a custom logo design that clearly expresses the personality of the exceptional gifts that she provides through her work.
With just a small idea, we were able to create a strong visual brand for her. (below) With this logo design, she is now able to begin 'branding' all of her business communications–website, business card, brochures, products, etc., which helps her to gain more exposure, credibility, and visibility.
New Logo Identity
If you're looking to build credibility, attract more clients, and get better results, your brand (and the effective marketing of that brand) will naturally help you get there.
About the Author: Lisa Hromada is Personal Branding Strategist who works with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time. She uses both online and offline strategies to help you to take your resources, contacts and expertise farther. Learn more at http://www.lisahromada.com
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