Entrepreneurs, like many people, get used to creating income in certain ways. If you want to grow your business to that next level, there are times when you have to be a little more creative, especially for service businesses, like those of the entrepreneurs who I work with.
The key to creating a quick infusion of cash is to understand what motivates people. What I often speak about is how emotion plays a key role in branding and marketing. The goal is to make your ideal audience feel a particular way and inspire them to take action.
People like services that are delivered in one of three different ways. They are either intensive, elite, or offered at a great price.
Knowing there are three different things people like is going to help you choose what to offer your clients to generate quick cash and boost your sales.
#1 Services offered at a great price: We know that everybody loves to buy things on sale; they love knowing they've gotten 'a deal.' One option for you to implement in the next 30 days is to offer a sale. You can offer a one-day, three-day, holiday or special occasion, like a birthday, sale. Be sure to keep your sale period very short, between 3-5 days at the most.
When you’re having a sale, you need to be sure to promote your sale in advance so your clients are prepared to take action on the day your sale starts. Much like you do when you're having a party; you want to send out something like a “save the date!” You need to let people know in advance you're going to be offering a great opportunity and they'll want to keep an eye out for it.
#2 Offer your services in an intensive format: People love speed and will pay very highly for it. Very often people will pay a premium to receive a service or have something done for them in a faster way—especially those motivated to solve their most pressing problems and challenges like your ideal clients. Think about instead of taking six months to learn a new skill, you can learn it in three days.
One of the things you can do is offer VIP services. VIP service is your service offered in a VIP, intensive type of format. For example, this is where you offer your signature service in a very condensed, intensive format over the course of one day. You can easily implement this strategy in the next 30 days.
You may be starting at the lower end and that’s fine. As you get more experience, you’re going to want to increase your fees. The fees and structure of the day will depend on the kind of service you offer. (I can help you with designing the day and the fees.)
What’s great about VIP days is that you can be an entrepreneur starting completely from scratch and use this method to quickly begin creating new revenue in your practice!
#3 Offer an elite, exclusive package, platinum-style of service: Not all of your clients or prospective clients will be willing to step up into platinum, but I guarantee that you have right now in your database, even if it’s small, 10% to 20% of your past or prospective clients who want and will pay for a higher-end service, a premium version of what you do.
The reason is that they want specialized treatment with greater access to you. They want the exclusivity, prestige and intensity.
Platinum-level services are also perfect income-boosters. Typically they are a minimum of two to three times your current fee, and often even more.
They’re also easy and streamlined for you when you design them correctly. You want this level of service to be of the highest good for your clients and easy for both of you to implement and quickly see results.
There are also specific tips and strategies you need to know in order to quickly and easily add a platinum, or premium, level service to your business, how to set the pricing and accept deposits, which is all very simple once you know how.
You can easily sign up one or more platinum clients to your business within the next 30 days, which means you could instantly double or triple your revenue during the next 30 days. That’s an exciting prospect!
These three ways of increasing your income are fast, fun and very simple to do.
Just don’t try to do this all on your own. It’s very difficult to have perspective about ourselves and our business. It’s a lot easier and you will generate more sales if you get the help in these areas. If you do that, you’re very likely to see more cash flowing into your business within the next 30 days!
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Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess
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