The Power of Balance in Work, Life, and Design

Balance in Work and Life

For most women entrepreneurs, juggling the demands of career, family and personal life is their number one challenge. Often feelings of overwhelm arise when trying to strike a balance. To avoid these feelings, it is best to prioritize the activities that are the most important to you.

Here are some ideas and methods that have helped me and can help you find balance:

1. Keep a log. In an effort to avoid overwhelm, I began to track everything I do for one week, both work-related and family-related. I then decided what is necessary and what I can eliminate to have more time for more things that satisfy me.
   
2. Separate work time from personal time. Though it may not always be easy in today’s technologically driven community, turn off your work-related cell phone and any other devices when you make time to spend with your family, yourself, or your friends. Give yourself (and others) a break from being obligated to immediately respond on your ‘off-hours.’ 
   

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Balance in Design

Having balance in life makes us feel good. It is the same for design. When designers incorporate different elements on a page in evenly balanced layouts, it makes the viewer feel more comfortable, at ease, and less confused. All designs have specific basic elements to convey a certain message beyond the individual words and graphics that are placed on the page. How these elements are placed on the page determines how our eye moves around the page as well as how immediately we get and understand the intended message.

Balance in design works throughout all kinds of brand materials:

Logos

Business cards

Letterhead

Advertisements

Fact Sheets

Brochures

Books

Newsletters

Press Releases

Websites

and more...

First, What is Balance in Design?

Visual balance comes from arranging elements on a page with the purpose of not having any one section of the page be too heavy visually. At times, designers intentionally place elements on a page to create a visual imbalance to express a certain mood or emotion.

Basic principles of balance in design encompass 4 main principles:

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