Power Up Your Brand: 4 Turbo-Charged Reasons to Brand Your Biz in 2010

Branding is a hot topic; When I attend networking events and introduce myself, I usually have at least a few people who come up to me at the end of the event to ask me what branding is all about, how it can benefit them, and what I do specifically as it relates to what they want to achieve professionally.

They often express that they want more people coming to their website, generate more sales, be able to express what they do without rambling on, and well...make more money. And those clients with whom I have worked in these networking groups to develop their brand have had tremendous positive feedback and noticed a significant difference in the success of their business.

So, how can branding yourself help you to achieve what you want?

First, a brief history of branding might help us get started on understanding why it is used. The term brand is defined as marking an object by burning into the surface indicating identity or ownership. Branding goes back thousands of years. Ranchers branded their cattle and potters branded their pottery and porcelain. As the concept of branding evolved throughout history, people began to associate branded items with certain characteristics and levels of quality, value, security, and honesty. Today, brands continue to play a fundamental role in expressing these same qualities and much more.

As a Personal Brand Strategist, I wholeheartedly believe that you need a strong brand to succeed in your business and stand out among all others offering seemingly similar products and services.


Here are four turbo-charged reasons to brand your biz to achieve more success in 2010:

1. Accelerate Your Market Valuation - The process of determining the value of a business's assets is not always dependent solely on the product (tangible asset), but the perceived value of the product through the emotional connection that is made with its brand (intangible asset). The market valuation of the majority of large corporations comes not from their tangible assets, but from the strength of their brand.

2. Attract and Preserve Quality Partners, Vendors, and Employees - Don't we all want to do business and be associated with strong brands? Think of the last time that you updated your resume to apply for a job or wrote up a proposal to bid for a large client project; we all want to list lavish experience with respected and well-known brands. It boosts our credibility and shines a light on our own professional brand. When you build a strong brand, others want to be a part of that.

3. Expand your product and services offerings - "The Global Superbrand" as he is called, Donald Trump exemplifies the meaning of a personal brand. From Trump real estate, television shows, hotels, and entertainment, to jewelry, books, vodka and even spring water, Trump's highly-recognized and well-established brand allows for easy access to successfully expand his product and service lines.

4. Charge more for the value of your brand - In a number of neuroscience marketing studies, it's been shown that people are willing to spend more for a branded product than a non-branded (generic) product. And don't we? Take Nike for instance: Ever think about why you'll pay more for a Nike or Adidas brand athletic gear, when there are multiple other comparable options at a portion of the price?

There is a strong sense of credibility, trust, and importance that accompanies a well-crafted brand, and it's not just for big corporations. Everything is branded; including you...you just may not know it yet.
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What's Lisa Up To In 2010?

Are you waiting to grow your business until the "right moment?"

That moment is here...and it's now.

The reason?
As a Personal Brand Strategist & Designer, I will be sharing my exclusive set of brand tips, secrets, and actions steps with you throughout 2010!

Who says branding yourself has to cost tens of thousands of dollars? Let the *big brands do that.

For years, I have been directly involved with an abundant array of marketing campaigns and brand development projects for corporations and now I am preparing to bring my techniques to you!

Consider the following high-yields programs, products, and celebrated services coming throughout 2010:

Services: Incomparable design packages you won't find with anyone else (including the majority of design agencies!)

Products: Take the guesswork out of brand marketing by immediately accessing resources, blueprints, guides and workbooks.

Programs: Expert advice, little-known techniques and a wealth of information await you in my 2010 programs. You may just achieve the remarkable and measurable results that you desire, beyond your expectations.

Workshops: Customized workshops created to build and enhance your company's image and find the balance and success that you desire.

All the tools you need to succeed and stand out!

My goal is to make 2010 purposeful and profitable for you as you create your power in the marketplace.

http://www.lisahromada.com for more information