What Makes Up YOUR Brand?

Your Two-Minute Brand Tip:
What Makes Up YOUR Brand?

Building a strong brand takes time. Even the most successful brands take years to develop…then refine…develop some more…and refine. So, what makes up a brand?

Here is your two-minute tip to building your brand.

• Explore and determine your core values and mission. What do you stand for in your business? Successful brands take a stand.
• Have a compelling story to tell. Why did you start your business? Some people start their business because they were seeking a better quality of life and health, so they found a business where they can enjoy optimum health and quality of life. Sharing your story helps make a connection with your ideal audience.
• Logo mark or word-mark. A logo is a graphic representation or symbol for a company name or product, often uniquely designed for immediate recognition. A word-mark is a logo created from type, such as FEDEX and Oprah.
• Clear, compelling tagline. Does every brand need a tagline? A tagline is useful to conveying what your brand is all about in a few words. The intention is to immediately connect and attract your ideal audience. A tagline is highly recommended, even if you are just personal branding yourself to apply to jobs.
• Build credibility and trust through consistent use of your visual and verbal brand messaging. This includes your colors, typography, images, logo, tagline, etc. Keeping these elements consistent through all of your brand communications is what helps build credibility, recognition, and makes your brand memorable.
• Communication style and reputation with your internal and external clients and vendors. Every interaction that you have online and offline contribute to your brand development. When building your brand, you always want to ensure that you are communicating in the way that you want your brand to be known.
• Build your professional biography and resume. An updated biography and resume is not just used for landing a job, it’s also utilized to attract clients and quality partners.

How does your brand compare?

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Is your brand not up to par? We are about the change all that!
Rev-up for brand distinction beginning in 2010!

The Unearth Your Brand Excellence program is expected to arrive by the New Year. The Unearth Your Brand Excellence is a powerful preparatory course to building a brand foundation for your business to set you apart from competitors who seemingly offer the same products and services. In addition, the program is specifically designed to give you the tools to effectively communicate your unique brand promise. Are you ready for brand excellence?

Check out www.lisahromada.com for details coming soon