Enjoy Building Your Personal Brand - Branding You

Branding yourself is the same as creating a "business image" and it is the most powerful way to gain advantage over your competitors. Having the advantage can only be done if you have the best, most unique and strongest image that shouts confidence and is wrapped around your personality. Who are you? Do you want to stand out in the crowd? What do you want to be? Get noticed? If you have not considered these thoughts, perhaps, it's time you began to seriously image and focus on developing yourself as a "brand".

Personal branding is about understanding your uniqueness in combination with your rational and emotional attributes - your strengths, skills, values and passions and knowing how to use them to differentiate yourself and guide your career decisions.

With that being said, here are some basic tips to get you on your way:

1. your personality and style; you can brand yourself in just about anything just remember to include your personality and style. Example: a female boutique owner looks and acts like a female boutique owner, right?

2. be original; go the extra mile to be different. People notice originality. It may make the difference in getting more customers than your competitor.

3. be outstanding in a way that makes you stand out; do your best to be the best at something;

4. be subtle and not someone who is looked at as someone who is craving attention;

5. be confident and assertive but not arrogant. Be humble, even if you excel at just about everything this
behavior can be perceived as a jerk.

6. be outstanding in something you really like to do;

Branding is no longer exclusive to companies and products.In a world where everything is branded, you need to think about yourself in the same way. Your branding mission is to "bring out the artist" in you..that which is unique, strong, valuable and marketable.

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