Your Employees Are the Brand | .NET Developer's Journal

Personal Branding news post from the Personal Branding Guru, William Arruda ~ "Your Employees Are the Brand"
"Companies are embracing the idea of employees delivering on the corporate brand promise in ways that are authentic to them."

My favorite commercials are those that showcase the real people who contribute their unique strengths and talents to a company/business. Each of the commercials in the post showcases "people" as making a significant contribution to the company/corporate brand. A new world of work is emerging and companies, small businesses, and even entrepreneurs are catching on to personal branding and its effects on the success of business. Branding is about making an emotional connection with the public and what better way to make that connection than to use real people with real stories.

Check out this post:
Your Employees Are the Brand | .NET Developer's Journal