What I admire most about Catherine Kaputa's messages (in this interview as well as in her book: The Female Brand) is her emphasis on and passion for helping women leaders and professionals discover and build their brand in ways that speak to the challenges faced each day within companies and small businesses. Especially in times, such as these, when professionals and entrepreneurs need to stand out more than ever as well as be the leaders that they want to be within their organizations and that their teams need them to be.
Interview of personal brand strategist, Catherine Kaputa, on how she rebranded her company and retooled the focus of her small business.
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