Both in my corporate and entrepreneurial brand development and graphic design work, goals are a significant part of any business and thought-leadership development process. Without goals, you don't have focus and it is impossible to measure desired results. You have to know where you want to be, where you currently are, and how you plan to get to where you desire in order to develop a strong presence and recognizable brand. Often in brand development, we work on SMART goals – Specific, Measurable, Action-oriented, Realistic, and Timeframe-specific.
- You want your goals to be specific (For example, I want to write 3 white papers on nutrition and well-being)
- You want to determine how you will measure your success. There can be multiple ways to measure your success. Find the best ways for you and write them down.
- List the actions that you will take to achieve each step in the process. Will you need others to help you? Do you need to conduct research?
- Make sure that your goals are realistic. Have you given yourself enough time to accomplish your goals? Have enough knowledge on the subject? Is it within your thought-leadership?
- Set the timeframe that you want to accomplish your goals. For example, I want to write these 3 white papers in the next 90-days.
Here is a short clip of Personal Brand Guru and Reach Personal Branding Founder, William Arruda, talking about the importance of goal-setting and other ways to set goals.
Personal Branding - Know Your Goals from William Arruda on Vimeo.
No comments:
Post a Comment