10 Ways To Market Your Website on a Budget - Part One

Your website is one of the most important brand and marketing tools that you have in your business. It helps to tell the world about you and your business; it’s a way to capture leads and build your list; and it’s a way to communicate the type of clients who you love to work with and who can benefit most from what you do.

Ways to market your website on a budget (Part One):

1. Write a press release on a new offering or product that you’re launching or plan to launch and then send your press release out to some free press release distribution sites online. There are more than a few to choose from and they are very useful for getting your content picked up by search engines. Be sure that you check out which press release websites that you plan to distribute to because all of them have guidelines that you must follow. To get you started, here are a few sites that you can check out: Prlog, 24-7PressRelease, 1888PressRelease
2. Find a social media website that relates to your niche. Start with ONE, sign up, create your profile, and then make a plan for the next few months to contribute consistently to answering questions, asking questions, making suggestions, posting articles, and connecting with others on the network to start building relationships. DO NOT try to sell people when you get there, simply share your expertise and you can even invite those who show interest to visit your website.
3. Join a forum or Yahoo group. Forums and groups serve as a similar function as a social media website. What you want to do is start making connections and building relationships by responding to people’s questions and posts. When they start seeing you consistently on the forum giving valuable information, they will naturally want to check out your website to see what other goodies you might have on there.
4. Comment on blogs. First, do a search for blogs related to your area of expertise as well as blogs that attract your ideal audience. Bookmark no more than three blogs at first that you want to contribute to and then make a time once a week to comment on each of the blogs. Don’t forget to include your website address in your signature!
5. Write a set of articles that you will contribute to free article submission websites. Be sure that you also create a profile on the websites that you contribute to that includes your website URL and information about what visitors can find on your website. Also be sure that you create a clear and concise signature to put at the bottom of each one of your articles.

If you're interested in learning more ways–specific for YOUR business–and want guided support in building your brand and marketing your business, join me for the 

Unearth Your Brand Excellence Business Transformation Program >> Group Support & 1-on-1 help available to help you grow your business. The first program starts Oct. 25th. Details at: http://tiny.cc/unearthmybrand

About the Author: Lisa Hromada is Personal Branding and Online Brand Strategist who works with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time. She uses both online and offline strategies to help you to take your resources, contacts and expertise farther. 

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