One of the key elements of communication that I'll talk about during this tele-class and that I talk about in my brand programs is the importance of clearly communicating your personal brand in ways that express the personality of your business and that directly address who your ideal clients are and how you provide great service for them.
One of the things that I love about working with the women entrepreneurs who I work with is hearing their passion for their work. They all have such wonderful visions for their life and business and they want to share them with as many people as possible, while also growing a more meaningful and profitable business.
However, many times their passion and personality don't clearly shine through in their marketing communications, such as the way that they communicate on their website.
Many times, entrepreneurs only need to do a few little tweaks here and there on their website to more clearly express what they do in their business and what makes them unique.
The following are 5 key tips to a more effective website:
1. You'll want to avoid having a website page that is just one image. I have come across some websites throughout the years that only have a graphic image on the page. Although the graphic has some information about the company, the obstacle that you face is that your website will likely not be picked up by search engines. Search engines pick up text, not images.
2. Make sure that the most important points you want your visitor to look at are "above the fold." What this means is when someone has their browser window open, they are able to see important information without having to scroll down the page.
3. Imagery, colors, and fonts are important to branding your website and help to build your credibility as a brand. It may take some research, but it's important to figure out how you want the visitor to FEEL when they come upon your website. Color theory tells us that we have certain emotional responses to colors. So, in choosing the colors that you use to brand your business, be sure that you're choosing colors that reflect how you want the visitor to feel exploring your website.
4. Have a professionally done photo. This does not mean that you need to go to a Sears studio and take a photo in front of a marble background. You can take a photo anywhere as long as you have a professional photographer who can provide the right lighting. Be creative! If you are a raw food coach, why not take a photo in your kitchen and capture the spirit of your business in your natural setting where you do your best work!
5. Perhaps, the most important tip to a more effective website is to really think about what action you want your visitor to take. Websites are good for providing information about you and your business, but you'll want to make sure that you're clear on what you want your visitor to do when they get to your website. Do you want them to sign up for your newsletter, contact you, read your articles,...?
3. Imagery, colors, and fonts are important to branding your website and help to build your credibility as a brand. It may take some research, but it's important to figure out how you want the visitor to FEEL when they come upon your website. Color theory tells us that we have certain emotional responses to colors. So, in choosing the colors that you use to brand your business, be sure that you're choosing colors that reflect how you want the visitor to feel exploring your website.
4. Have a professionally done photo. This does not mean that you need to go to a Sears studio and take a photo in front of a marble background. You can take a photo anywhere as long as you have a professional photographer who can provide the right lighting. Be creative! If you are a raw food coach, why not take a photo in your kitchen and capture the spirit of your business in your natural setting where you do your best work!
5. Perhaps, the most important tip to a more effective website is to really think about what action you want your visitor to take. Websites are good for providing information about you and your business, but you'll want to make sure that you're clear on what you want your visitor to do when they get to your website. Do you want them to sign up for your newsletter, contact you, read your articles,...?
These are just a few tips to a more effective website that reflects your brand, who you work with, and the personality of your business.
There are tons more that you can tweak and implement to build your credibility, get more people to your website or blog, and build your list of contacts.
If you know your brand needs an overhaul or a fresh beginning and you want personalized help and support, you'll want to check out the Trailblazer Entrepreneur Series: Unearth Your Brand Excellence Business Transformation Program.
It starts October 25th. In this high-results group brand building/marketing program, you'll have access to me and a group of like-minded entrepreneurs where we will concentrate on:
Be sure to enroll soon; I'm offering the first few people who enroll a FREE 1-on-1 coaching call with me, Lisa, where we'll concentrate 100% on you and your business.
You'll find program details at: http://tiny.cc/unearthmybrand
*Excellence,
Lisa
There are tons more that you can tweak and implement to build your credibility, get more people to your website or blog, and build your list of contacts.
If you know your brand needs an overhaul or a fresh beginning and you want personalized help and support, you'll want to check out the Trailblazer Entrepreneur Series: Unearth Your Brand Excellence Business Transformation Program.
It starts October 25th. In this high-results group brand building/marketing program, you'll have access to me and a group of like-minded entrepreneurs where we will concentrate on:
- transforming your unique traits into irresistible marketing messages
- attracting more of the clients you love to work with
- creating powerful offers to get people clicking the 'buy' button
- getting the guidance and support you need to take the right steps to get results
You'll find program details at: http://tiny.cc/unearthmybrand
*Excellence,
Lisa
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