Simple Tips for Marketing Success

The New Year is just about here and I know that you’re itching to get better and quicker results in your business! The absolute best and most effective marketing begins with a strong foundation.

Here are 5 simple tips for marketing success:

1. Don’t make this common mistake

There is one mistake that solopreneurs almost always make. This is the mistake of NOT being clear on what they want to create. In any form of marketing, you need to know first and foremost what you want the outcome to be. What is the specific purpose for your marketing? Grow your list? Enroll clients into a new program?

Get clear first on what you want from your marketing. Only then will you be able to create a strong plan to make it successful.

2. Prepare Your Income Model

What is your practice made up of? Workshops, retreats, group programs, 1-on-1 programs, paid tele-classes...? Determine a few key areas from which you want to create your income and then determine what percentage of your income resonates from those areas.

When you know what you want your business to be made up of, you're able to focus on specific tasks and create your timeline for your offers and marketing. 

3. Get Crystal Clear On What Your Clients Want

When I work with solopreneurs, I find that one of the #1 areas that holds them back from attracting more clients and growing their business is their niche. Coaches, healers, and those who positively impact their clients’ life, simply don’t get clear enough when defining their niche. You need to get clear on what your clients want, what they struggle with and how you help them. The more deeply you can explore who your ideal client is, the easier and more effective your marketing will be.

4. Outline Your Results

Write out ALL the results that you can think of that your clients get from working with you. These results can include personal as well as professional results. How does your work or services impact your clients? Does it help them achieve better health? Financial security? Find and keep more loving relationships? Write down as many results as possible. This will help you get clear on what you offer to clients and how to express what you offer in your marketing messages.

 

5. Determine Your Marketing Tools

There are many tools to choose from and it can be overwhelming trying to decide which tools to use. Ask yourself (and others): “What is going to be the quickest and most direct method to reaching out to those who can benefit most from my services?” The answer often includes a mix of online and in-person networking. The key is to decide and take action, consistently. Decide on a few marketing tools and schedule out time each day, week or month to implement.

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Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess