Simple Ways to Use Your Time for Greater Freedom

When talking with women in all stages of business, I notice a common theme in what they want out of their practice – more freedom! They want to feel that they have some sort of control over attaining their vision for their ideal life and business that supports that, without having to feel like they need to be doing something all the time. So, I want to share a few key ways that I've found to be helpful in attaining greater freedom...

1 Master your time

Have you ever said to yourself, “there are just not enough hours in the day.” If so, here is one way you can begin to free up hours in your day and get yourself out of the “people-pleasing” mode that you likely find yourself in. One time-management technique that I have found particularly effective is designating slots of time in the week for certain activities. For example, set aside certain times during the day to return phone calls (unless they are urgent), certain days of the week to meet with potential clients and specific days and times do other essential things on your to-do list.

2 Master what to focus on and when

It's essential to your business growth (and your sanity) to know what is going to be the best use of your time and commit to only those things, events, and meetings that are going to be the most beneficial to you, your business, and your family. Analyze the quality of your invested time and see how when you say yes to one thing, means you need to say no to another, potentially more important thing. If you cut back here and there on some things that you know are lower on your priority list, you'll be much more productive for clients, family, and yourself.

3 Master your moments of stillness

When working on a project, marketing plans, or generating creative ways to solve a client’s problem, it is best to find a quiet place to let your creative thoughts flow. I've found that the best ideas and solutions come when I am able to focus on the flow of thoughts and solutions for my projects. Your quiet place may be a corner of the library, or a room in your home, or perhaps you find that staying "after hours" in your office is a good place to sit and work without the many distractions of the day. It’s amazing how much you can accomplish when you have a few hours just for you. Not only is it productive, but it also gives you a greater sense of energy and accomplishment. 

Imagine that by implementing just one of these key ways can help you get closer to your vision of greater freedom. All it takes are small shifts. ;)

Copyright 2012 Lisa Hromada LisaHromada.com/bizsuccess

Five Simple Steps to Take Your Business to the Next Level

It’s important when starting out to understand that your business, like everything in life, has its cycles. There are ebbs and flows, periods of great clarity, and periods where you may not feel as confident or together about your direction. These cycles happen no matter what phase of your business you are in.

Whichever phase you’re in, you need a path that you can follow. You need a path that’s easy and allows you see step-by-step how to get where where you want to go. Without having a very clear plan, it’s very easy to stay stuck where you are.

What’s really great about these five steps is that they apply no matter what business you’re in and no matter what phase of your business you are in, you can take yourself through them.

Step 1 is having a clear, well-defined business model and vision of what you want to achieve with your business—both professionally and personally.

For example, your vision may be to build a piece of your business foundation, such as your website and start to build your list and credibility, create your signature speech or talk, and create your core programs and services.

As you go through each phase of your business, your vision is going to get bigger, much more connected to soul and spirit, and really have a sense of mission and purpose to it. I recommend getting coaching on this because your vision is what’s going to pull you forward.

Step 2 in this path is timeline. What I have observed in coaching and mentoring women entrepreneurs is that everything takes the amount of time that they give it.

So, if you give your website task a two-month timeframe, it will take two months and probably a little bit more. If you give a two-week timeframe, you can get it done in two weeks. You can get it done in two days. What I’m suggesting here is that you shorten your timeframes. The shorter your timeframe, the more momentum you’re going to create.

Step 3 is to create your 'what' list...what is needed, not the how-to. You’ve got your vision and timeline. Now it’s time to list what’s needed in order to implement your vision. This is very simple. It’s listing everything that needs to be in place, even if you don’t know how to do it.

Let me give you a quick example. In the start-up phase, your 'what' list may include defining your offers and pricing, regenerating activities, which are ways of meeting prospective clients, learning basic selling skills, and being clear on your niche. Those are examples of what needs to be in place. It’s very simple.

Step 4 is having a priority plan. This is going to keep you out of overwhelm. Many entrepreneurs and business owners get so overwhelmed because there are so many different things that need to be done pretty much all at the same time. So... you need to prioritize.

Let’s go back to the example of creating your website. We already know that you want this on a very short timeframe. You don’t want to invest a lot of time in this kind of project. You don’t need a full-blown, multi-page website either. That costs a lot of money. It takes a lot of time.

You might have a very short, one-page website. Focus a priority first on getting several clients prior to your website so that you have cash flow coming in. Every business needs to have cash flow in order to stay alive, healthy and moving forward. Be very clear about the priority.

Step 5 is about staying accountable. We have your vision. You’ve got your timeline and what list. You’ve prioritized your what list. Now let’s talk about getting into action and staying in action.

Again, like everything, without accountability, it’s very easy to get distracted. We have our iPhones, emails and all of the different responsibilities we have in our lives to distract us.

To help keep yourself accountable and moving forward, ask yourself, “Did I spend my time or invest my time?” “Did I spend it on activities that don’t really have much to show for my efforts, or did I invest my time in activities that are income-producing?”

At the end of the day, if you’re not investing the time and attention in your business, your business isn’t being nurtured. It’s not going to grow.

Investing your time in your business is critical. Again, accountability is how you can make that happen very easily. So, if you struggle to stay on task and get things done, it's crucial to find someone like a coach, mentor, or accountability buddy to help move you forward and someone who will keep you showing up, sticking to your priority list, taking action in as efficient a way as possible, and clearing away any blocks or obstacles, either practical, energetic or emotional ones as well.

Stick to these 5 simple steps and you're guaranteed to see quick results in your business growth!

Copyright 2012

If you would like to use this article on your blog or website, feel free as long as you include the following author information:

Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess

Simple Tips for Marketing Success

The New Year is just about here and I know that you’re itching to get better and quicker results in your business! The absolute best and most effective marketing begins with a strong foundation.

Here are 5 simple tips for marketing success:

1. Don’t make this common mistake

There is one mistake that solopreneurs almost always make. This is the mistake of NOT being clear on what they want to create. In any form of marketing, you need to know first and foremost what you want the outcome to be. What is the specific purpose for your marketing? Grow your list? Enroll clients into a new program?

Get clear first on what you want from your marketing. Only then will you be able to create a strong plan to make it successful.

2. Prepare Your Income Model

What is your practice made up of? Workshops, retreats, group programs, 1-on-1 programs, paid tele-classes...? Determine a few key areas from which you want to create your income and then determine what percentage of your income resonates from those areas.

When you know what you want your business to be made up of, you're able to focus on specific tasks and create your timeline for your offers and marketing. 

3. Get Crystal Clear On What Your Clients Want

When I work with solopreneurs, I find that one of the #1 areas that holds them back from attracting more clients and growing their business is their niche. Coaches, healers, and those who positively impact their clients’ life, simply don’t get clear enough when defining their niche. You need to get clear on what your clients want, what they struggle with and how you help them. The more deeply you can explore who your ideal client is, the easier and more effective your marketing will be.

4. Outline Your Results

Write out ALL the results that you can think of that your clients get from working with you. These results can include personal as well as professional results. How does your work or services impact your clients? Does it help them achieve better health? Financial security? Find and keep more loving relationships? Write down as many results as possible. This will help you get clear on what you offer to clients and how to express what you offer in your marketing messages.

 

5. Determine Your Marketing Tools

There are many tools to choose from and it can be overwhelming trying to decide which tools to use. Ask yourself (and others): “What is going to be the quickest and most direct method to reaching out to those who can benefit most from my services?” The answer often includes a mix of online and in-person networking. The key is to decide and take action, consistently. Decide on a few marketing tools and schedule out time each day, week or month to implement.

If you would like to use this article on your blog or website, feel free as long as you include the following author information:

Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess