I am a lover of fonts. They can express the personality of your brand in creative ways. However, depending on the application, you'll want to consider simpler fonts for easy readability. Often entrepreneurs and solopreneurs want to use creative, unique fonts on their website (or even in their printed communications) to express their creativity or to try to make their pieces distinct from others. Research shows, however, that simple fonts are more likely to get readers to make a commitment.
"Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface."
"The results were astounding – the subjects who read the same instructions in the hard to read font estimated that the regimen would take nearly twice as long, 15.1 minutes vs. 8.2 minutes."
No comments:
Post a Comment