The Personal Brand, Corporate Brand, and Successful Network Marketing Leader

“Although it sounds counterintuitive, the best way to build your corporate brand is to help your employees build their personal brands.” 

~ William Arruda, Personal Branding Guru and Founder of Reach Personal Branding 

This point also holds true for network marketing leaders, their teams, and the organizations that they represent. The best way to build the corporate brand as a network marketing leader is to help your team build their personal brands.

Many of the network marketing professionals whom I meet desire more success and fulfillment as representatives of products and services that they are passionate about. The forward-thinking network marketing leaders are those who understand that building a strong personal brand and the personal brands of each member of their team is essential to standing out from competitors and peers as well as understanding the role that they play as representatives for the corporate brand.

Why is it important for network marketing leaders to understand personal branding?

Key benefits include: 

• You make memorable connections that inspire desired action. When you can unearth what makes you exceptional and use it each day in every communication that you have with others, both personal and professional, you are building the corporate brand in ways that are authentic to you, while making personal and emotional connections with potential clients in ways that inspire them to purchase your products or join your team.

• You are able to be the leader that you desire to be. For networking marketing leaders with teams, when you know your personal brand and encourage each member of your team to unearth their unique promise of value (their personal brand), you inspire them to move forward with confidence and understand how to use their strengths and unique characteristics in innovative ways to achieve greater profits for themselves as well as the team and organization.

• You discover how to leverage what makes your team distinct. When you know the personal brands of those on your team, you know who best to direct potential clients to when they desire specific information or customer service to meet their needs. Not only are you building the confidence of your team, but also the earning potential, which ultimately makes you more profitable and successful as the network marketing leader for your organization.

All of these key benefits contribute to building the corporate brand, and as I often see, when the corporate brand does better, you have more opportunities to leverage their success through your personal brand.

Providing excellent examples of innovation himself through Reach Personal Branding, William Arruda emphasizes the importance of being innovative in business and how each member plays a part in contributing to innovation. “Today, to be successful, companies need to innovate. If you’re not innovating, you’re a commodity and commodities compete on price.” To hear more about leadership, authenticity and the personal brand, I invite you to listen to this video featuring Willam Arruda.

For more information on personal branding for network marketing leaders and teams, visit lisahromada.com.


Lisa Hromada is a leading Personal Branding Strategist and Graphic Designer for women leaders and teams of professionals. To begin building your personal brand, team brand, graphic design expression, or your online ID, visit http://www.lisahromada.com