Build Your Business - The Know, Like, and Trust Factor

You've no doubt heard the phrase that people like to do business with people they know, like and trust. Think about it - the same things applies to you? When is the last time you did business with someone you didn't know, like or trust? We have limited resources - money being one of them. If we want to invest our dollars wisely, then we are going to seek out opportunities that are comfortable and reassuring.

We can describe that another way. That is, inherently, we are wired to be risk-averse. Risk is a fascinating topic and having taught enterprise risk analysis, it's a topic that's little known in academic circles and even less addressed directly in business circles. As a human being, though, you're hard-wired, for the most part, to avoid situations that expose you to risk.

And that applies to our relationships as well. That's why we want to develop relationships with people before we take another step. That's why we date before we get married. It's why we research companies before we apply to jobs and it's also why we want to get to know, like and trust someone before we exchange our hard-earned dollars for whatever products or services we might need.

With that in mind, and as you seek to grow your business, you need to orient your activities around growing, maintaining and sustaining your relationships with others. The "others" are your customers or clients of the future. Get to know them. Call them up and chat. Find out about how you can best serve them. Ask for feedback on products and services they may have already purchased from you. Invest in them in a genuine and authentic way and you'll be pleased with how they invest in your later.

So build your list, but also keep it top of mind that you're trying to build a long-term relationship with your followers. You don't just want customers or clients - you want customers or clients for life.

Tara Kachaturoff works with entrepreneurs who want to grow their businesses faster, easier and with less effort by implementing strategies and systems to increase performance and bottom line results. Sign up to receive Easy Online Marketing Tips at http://www.MyEasyOnlineMarketingTips.com If you want to achieve better results, try a better method. Learn more about how you can use online marketing strategies to increase your visibility and credibility online.