Where to Begin Discovering Your Personal Brand

The unique way in which you make a contribution to the world relates to your overall ‘personal brand.’ Your 'personal brand' relates to what you do both personally and professionally. It's about bringing your natural character and talents into your business to make it more profitable and compelling. A positive personal brand is partly about doing what you enjoy and the value that you provide to others through your work. I meet many people who desire to make a difference and provide a better life for themselves and their family.

They usually feel that they have to do something ‘big’ in order to make a difference, whether it be making a difference in another individual or making a difference in the prosperity of their business, but in fact, many of the smallest actions in life and in your business for the benefit of others is what contributes to making the biggest differences. If it weren’t for all of the ‘little’ things that people do each day through their business, there would be no ‘big’ discoveries or advancements. I enjoy the aspects of personal branding and what it brings to others who are in the process of discovering and growing their personal brand excellence. It is an empowering feeling to do your life’s work in the excellence of who you are and not who you think that others want you to be. This brings me to what is personal branding.

One can begin to discover their personal brand by identifying what are their unique gifts, strengths, characteristics, and the passions they have in your professional and personal life. By going through the process of identifying these characteristics and defining your personal brand, you can create a compelling identifiable personality for your business, package your services and products more effectively and attract more of your ideal clients. Doesn't everyone want to stand out from others who offer the same types of products and services? Of course! Personal branding can help you stand out from others as well as give your business immediate and positive recognition in the eyes of your ideal clients.

Take the first step.

Figure out precisely what you want, how you are going to accomplish what you want, what steps that you need to take, and who was going to help you when you need help (don’t do it all yourself; you may burnout). To help organize your thoughts, write each one of these categories on a piece of paper and explore the answers.

What do I want for my business? What do I currently offer and what additional things do I want to offer in the future?

What steps do I need to take in order to accomplish what I want?

Who can help me with the specific things that I want to accomplish if I need help?

Also, open yourself up to seeing opportunities to grow personally and professionally. Once you know what you want and ways that you can accomplish what you want, you may find it easier to see opportunities that may be beneficial to you when they arise. Examples of opportunities may include opportunities of marketing your services better or opportunities for attracting more of your ideal clients. Taking the first steps to identifying your personal brand may take much inner exploration, but it can be well worth the time that you spend. I know you can make some great discoveries once you get started toward defining your personal brand for your business! Once you are able to identify the unique characteristics of your personal brand, you can utilize these characteristics in the marketing of your brand so that you are better able to attract more of your ideal clients and stand out from others who offer similar products and services.



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