Goals - Essential Part of the Branding Process

Both in my corporate and entrepreneurial brand development and graphic design work, goals are a significant part of any business and thought-leadership development process. Without goals, you don't have focus and it is impossible to measure desired results. You have to know where you want to be, where you currently are, and how you plan to get to where you desire in order to develop a strong presence and recognizable brand. Often in brand development, we work on SMART goals – Specific, Measurable, Action-oriented, Realistic, and Timeframe-specific.

1. You want your goals to be specific (For example, I want to write 3 white papers on nutrition and well-being)
2. You want to determine how you will measure your success. There can be multiple ways to measure your success. Find the best ways for you and write them down.
3. List the actions that you will take to achieve each step in the process. Will you need others to help you? Do you need to conduct research?
4. Make sure that your goals are realistic. Have you given yourself enough time to accomplish your goals? Have enough knowledge on the subject? Is it within your thought-leadership?
5. Set the timeframe that you want to accomplish your goals. For example, I want to write these 3 white papers in the next 90-days.

Here is a short clip of Personal Brand Guru and Reach Personal Branding Founder, William Arruda, talking about the importance of goal-setting and other ways to set goals.

Personal Branding - Know Your Goals from William Arruda on Vimeo.

A Branding Expert Rebrands in a Difficult Market

What I admire most about Catherine Kaputa's messages (in this interview as well as in her book: The Female Brand) is her emphasis on and passion for helping women leaders and professionals discover and build their brand in ways that speak to the challenges faced each day within companies and small businesses. Especially in times, such as these, when professionals and entrepreneurs need to stand out more than ever as well as be the leaders that they want to be within their organizations and that their teams need them to be.

Interview of personal brand strategist, Catherine Kaputa, on how she rebranded her company and retooled the focus of her small business.

Brands of a Feather Flock Together

Brands of a Feather Flock Together — Recently, a blogger asked: Can your personal brand be affected by those who follow you on Twitter? What say you? I say “yes”. You might think that’s kind of harsh especially when those of us who have any presence on...

With social networking being such an important topic for entrepreneurs and women business leaders, it is important to know some essentials when joining and maintaining your online presence throughout the different social sites. In this article, Maria Elena Duron gives expert advice on managing your 'flock.'

How do you manage Your online presence? Feel free to add your comments below.