7 Simple Steps to Marketing Success (Part One)

Ahh, can you feel the magic of the holidays just around the corner!? I know I do. For me, it's a time to shop for toys and goodies for family and friends, find fun ways to wrap gifts, and of course enjoy the spirit of sharing time with loved ones and the joy (and craziness :)) that it brings.

And while I truly love the holiday season, there's also one thing that also lingers in my mind as I talk more and more with my clients and other entrepreneurs I meet...

This time of year can also bring stress and overwhelm as business tends to slow down for many entrepreneurs and small business owners and with that brings a twinge of unease and worry trying to figure out the best way to prepare (and have time to relax) before the New Year.

It is for this reason that I wanted to create some tips and techniques that my clients and contacts can use immediately that don't take a ton of time, but are highly effective.


Below is Part One of "7 Simple Steps to Marketing Success," which gives you some powerful tips on building/enhancing the foundation for your marketing. For detailed marketing techniques you can implement before January 1, 2011, you'll want to check out my fr.e.e video training series available through December.

7 Simple Steps to Marketing Success (Part One)


1. Create Your Vision

  I used to be a vision board skeptic. A couple of years ago, I worked with a mentor who encouraged me to create a vision board. Now, being someone who likes to take purposeful action and get results fast, I wondered to myself how creating a vision board would be a good use of my time. 
  Don't get me wrong, I know the importance of having a clear vision in life and in business and it is part of what I coach my brand clients on, but for some reason, there was a disconnect between the creation of a vision board and a greater purpose for it. (And there always has to be a purpose to the steps and strategies that I implement and have my clients implement to get the best results possible in business.)
  This year with the encouragement of a highly successful business coach, I decided to try a vision board. To my surprise, it not only was enjoyable to create, but after creating it and putting it in a place where I can view it each day, I began to see how opportunities were beginning to open up for me to make my vision a reality. It has been the same experience for the highly successful entrepreneurs I know... seems unreal, I know... but it just begins to happen.


2. Uncover Your Personal Brand Influence
  Everyone has a personal brand influence. Using your unique personal brand influence helps you easily stand out from others at events, gatherings, and just about anywhere you go. It can be your best guide to prioritizing and making decisions, so that you are always in alignment with your brand and the purpose for your business. When you know and express your Personal Brand Influence, you become more of who you are and others are attracted to working, partnering, purchasing from and investing in someone who knows what they stand for and how they make a difference in the world. 
  Begin discovering your personal brand influence by creating a clear, concise statement that immediately resonates with their audience and instantly communicates the value of the who, what, and why of what they do.
 
3. Prepare Your Business Model
   What is your business made up of? Workshops, retreats, group programs, 1-on-1 programs, tele-classes...? Determine a few key areas from which you want to create your income and then determine what percentage of your income resonates from those areas. When you know what you want your business to be made up of, you're able to focus on specific tasks and create your timeline for your offers and marketing. 


In Part Two of the 7 Simple Steps to Marketing Success, I'll share with you 4 more essentials to getting clear and taking action!
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To receive in-detail 5 MUST-HAVE marketing techniques that I coach my clients on to help them immediately connect with potential clients and open up conversation and opportunities to enroll them into their programs or purchasing their products, check out December's fr.e.e video training series: 
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today" http://tinyurl.com/seedspossibility
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Lisa Hromada is a Personal Branding Strategist and Graphic Designer who works with highly motivated women entrepreneurs/solo-preneurs who want to attract & enroll more clients, generate more revenue, and effectively market their business without overwhelm. For more information, visit http://www.lisahromada.com