Pipelines, People, Places and Prices

The 4 P’s of keeping your business activities in balance: pipelines, people, places and prices. Each one of these P’s requires your consistent and careful attention. Without a filled pipeline, you will constantly be looking for new clients. Without connecting with people, no one will know or care who you are. Without visiting the right places, you could miss exciting opportunities and you could experience monotony. Without appropriate pricing you could be losing money and/or clients.

Pipelines. Marketing is a verb; meaning an action and when it’s done consistently, it produces results. There are a wide variety of ways to incorporate small marketing tasks that will add up to big results. Refine your marketing message so that it speaks directly to your target audience. Ensure your product or services solve an identified pain point. Clearly communicate your marketing message on your website, blog and social media networks. Keep it fresh. Update your offers and promotions at least, quarterly. Never stop marketing. Staying top of mind ensures potential clients remember your name first when the need for your product or services arises. 

People. It takes about 7 touches before a client makes a sale. Develop an effective follow-up system with potential clients. (i.e. 1-day, 3-days, 14-days, 21-days and then monthly newsletter or announcement). Despite the social media wave, there is still a lot of value in face-to-face meetings. Create a personal touch that is unique to you and your customer experience.

Places. Step away from the desk. You can’t get refreshed by doing the same activities and looking at the same four walls day in and day out. Get out and visit local businesses and explore new relationships. Change your routine and experience diverse perspectives by venturing into new geographical areas and seeing people and places you don’t normally visit.

Learn more about recent trends in your industry by connecting with your local professional and trade associations. Attend a trade show in your area or region and seek out new opportunities and markets.

Prices. When was the last time you gave yourself a raise? A raise is always possible regardless of the economy. Consider raising your prices. You might lose a few clients due to the price increase, but you’ll actually be able to give each client more attention, and make more while working less. Market your services to a target market that is recession proof. Do a SWOT analysis and figure out how to service more people at one time for less money (i.e. speaking, ebooks, memberships, teleseminars, etc.)

BONUS: Practice makes Perfect.

Be sure to spend a little time developing the 4 P’s of fundamental business activities. Each one will ensure your business practices are solid and provide you with some of the necessary discipline for growing your business.

Need help reviewing and organizing the fundamentals of your 4 P's? consider Micro Business Therapy. It’s common sense, practical and realistic. Don’t forget… we want to hear from you. Share your comments and questions below! 

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Shared post info: To address your specific concerns, Skype: amichelleblakeley or email at info@simplicitymastered.com 

For over 18 years, Simplicity Mastered™ founder and CEO A. Michelle Blakeley has owned or managed small businesses and nonprofit organizations. Expert in her field, Blakeley personally guides her clients out of their Business Brain Freeze™ to streamline operations, increase return on investment, and attain quantifiable results. Forbes.com and FinancialPost.com each recommended her as one of 30 Women Entrepreneurs to Follow on Twitter, joining the experts who know that Blakeley is a master at growing small businesses … and doing it with “Simplicity.”

Top 3 Things that Stop Women Entrepreneurs From Having Thriving Businesses

“I don't have enough time to accomplish everything.” “I'm often tired, yet I feel like there are things that I should be doing in my business.” “I want more clients, but I don't know how to go about getting them.” “I'm really just stuck and unsure what I need to focus on in my business to start getting results.” “I'm ready to do what it takes to take my business to the next level, but I'm afraid that I won't have time to enjoy the other things in life.”

Have you ever had these thoughts? Do you wonder how you can manage your time better, focus in and get clear on what you need to do to start seeing the results you want for your business?

I've certainly been there and sometimes still have these thoughts as I push myself farther with mentors and the women entrepreneurs who I mastermind with. As you push to new and exciting levels in your business, you will undoubtedly have times when you feel stuck, overwhelmed, and even doubt your ability to have the success that you desire. Yet, it does not have to be this way.

There are three primary desires that I hear all of the time from my clients and women entrepreneurs and solopreneurs who I meet:

1. They want to learn how to effectively market their business in a clear, focused, and results-oriented way
2. They want easy-to-implement methods to creating the next level of their business success, without getting overwhelmed
3. They want to learn how to manage their time so that they still have the time and energy to truly enjoy their life—family/friends, self-care, traveling, and so on

If you want a thriving practice that doesn't take all of your energy and time, you need to learn how to focus in on what's going to be most effective for your business success.

I've created systems to help my clients gain clarity and focus, so that they can effectively market their business, enjoy the ease of enrolling more clients, and make the kind of money that allows them to live their ideal lifestyle and have plenty of 'down time' to spend how ever they choose.

To help get you started, I have some special free gifts for you.

If you go to lisahromada.com you can download your FREE set of gifts from my Trailblazer Entrepreneur Success Kit; the set is actually 3 great gifts in one.

1. Free Report: “7 Must-Know Secrets to Getting More Done, Attaining Faster Results, and Having a Thriving Business.” In it, you'll learn proven strategies that you can implement right away.
   
2. 3-Part Video Series: “3 Simple Steps to Immediately Attract the Attention of Eager New Clients” where I coach you step-by-step through one of the exercises that I take my clients through, to peek the interest of clients and enroll them into their programs and services.
   
3. Free Subscription: “Brand Excellence” E-zine. Filled with tips, information, ideas, and helpful resources, to help you continue to grow your business.

That's $150 in GIFTS, PLUS extra bonuses when you sign up!

So, get ready for results because by understanding these secrets and implementing them, there's no way that you won't start seeing positive results in your business.

*Excellence,

Lisa Hromada

Personal Branding Strategist

"Learn How To Easily Get More Clients, Market Yourself Without The Overwhelm, Create a Thriving & Profitable Business... and Still Have the Time & Energy to Enjoy Your Life”

http://www.lisahromada.com

7 Simple Steps to Marketing Success (Part Two)

Part One of the 7 Simple Steps to Marketing Success:

1. Create Your Vision
2. Uncover Your Personal Brand Influence
3. Prepare Your Business Model


Here are four more steps to marketing success to help you prepare before the New Year!

7 Simple Steps to Marketing Success (Part Two)


4. Get to Know Your 'Model' Client

  Imagine your 'perfect' client. What characteristics and attributes would he/she have? Describe your ideal working relationship. What does that look like? You'll also want to describe their primary obstacles, concerns, fears, dreams, and desires. The more detailed you can get when it comes to who your 'model' client is, the easier and more effective your marketing.


5. Outline Your Results
  Next, write out ALL the results that you can think of that your clients get from working with you. These results can include personal as well as professional results. How does your work positively impact your clients? Does it help them achieve better health? Financial security? Find and keep more loving relationships? Write down as many results as possible. This will help you get clear on what you offer to clients and how to express what you offer in your marketing messages.
 
6. Determine Your Marketing Tools
   There are many tools to choose from and it can be difficult and overwhelming trying to decide which tools to use. Ask yourself: Is it best to use online tools to reach out to potential clients? Network in person? Call or e-mail people directly? 
  To start determining this, you want to take a look at who your clients are and what they want, like we did in the previous two steps, then you want to brainstorm places where your 'model' clients can be found and then create your plan for reaching out to them. 
  The key is consistency. Decide on a few marketing tools/methods and then schedule out time where you will consistently use these tools each day or every few days a week. This will help to market your business, build your credibility, and inspire people to want to learn more from you and what you have to offer.


7. Create a 'Comfortable Home'
   When you begin implementing marketing tools and methods, you want to make sure that you are including a strategic call to action, such as having people click to your website or blog for more information or to contact you. For this reason, it is essential to have a 'comfortable home' on the web (i.e. website or blog). 

   Your website/blog works to market your business and express your brand 24 hours a day, 7 days a week. When visitors land on your website, you want them to feel welcome and know they are in the right place! To do this, your website must clearly express your brand, what you offer and to whom, and what action you want people to take when they get there.

Have more simple steps to share for marketing success? Share your comments below. 

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For more tips and techniques on how to immediately connect with potential clients and open up conversation and opportunities to enroll them into their programs or purchasing their products, check out December's fr.e.e video training series: 
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today" http://tinyurl.com/seedspossibility
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Lisa Hromada is a Personal Branding Strategist and Graphic Designer who works with highly motivated women entrepreneurs/solo-preneurs who want to attract & enroll more clients, generate more revenue, and effectively market their business without overwhelm. For more information, visit http://www.lisahromada.com

7 Simple Steps to Marketing Success (Part One)

Ahh, can you feel the magic of the holidays just around the corner!? I know I do. For me, it's a time to shop for toys and goodies for family and friends, find fun ways to wrap gifts, and of course enjoy the spirit of sharing time with loved ones and the joy (and craziness :)) that it brings.

And while I truly love the holiday season, there's also one thing that also lingers in my mind as I talk more and more with my clients and other entrepreneurs I meet...

This time of year can also bring stress and overwhelm as business tends to slow down for many entrepreneurs and small business owners and with that brings a twinge of unease and worry trying to figure out the best way to prepare (and have time to relax) before the New Year.

It is for this reason that I wanted to create some tips and techniques that my clients and contacts can use immediately that don't take a ton of time, but are highly effective.


Below is Part One of "7 Simple Steps to Marketing Success," which gives you some powerful tips on building/enhancing the foundation for your marketing. For detailed marketing techniques you can implement before January 1, 2011, you'll want to check out my fr.e.e video training series available through December.

7 Simple Steps to Marketing Success (Part One)


1. Create Your Vision

  I used to be a vision board skeptic. A couple of years ago, I worked with a mentor who encouraged me to create a vision board. Now, being someone who likes to take purposeful action and get results fast, I wondered to myself how creating a vision board would be a good use of my time. 
  Don't get me wrong, I know the importance of having a clear vision in life and in business and it is part of what I coach my brand clients on, but for some reason, there was a disconnect between the creation of a vision board and a greater purpose for it. (And there always has to be a purpose to the steps and strategies that I implement and have my clients implement to get the best results possible in business.)
  This year with the encouragement of a highly successful business coach, I decided to try a vision board. To my surprise, it not only was enjoyable to create, but after creating it and putting it in a place where I can view it each day, I began to see how opportunities were beginning to open up for me to make my vision a reality. It has been the same experience for the highly successful entrepreneurs I know... seems unreal, I know... but it just begins to happen.


2. Uncover Your Personal Brand Influence
  Everyone has a personal brand influence. Using your unique personal brand influence helps you easily stand out from others at events, gatherings, and just about anywhere you go. It can be your best guide to prioritizing and making decisions, so that you are always in alignment with your brand and the purpose for your business. When you know and express your Personal Brand Influence, you become more of who you are and others are attracted to working, partnering, purchasing from and investing in someone who knows what they stand for and how they make a difference in the world. 
  Begin discovering your personal brand influence by creating a clear, concise statement that immediately resonates with their audience and instantly communicates the value of the who, what, and why of what they do.
 
3. Prepare Your Business Model
   What is your business made up of? Workshops, retreats, group programs, 1-on-1 programs, tele-classes...? Determine a few key areas from which you want to create your income and then determine what percentage of your income resonates from those areas. When you know what you want your business to be made up of, you're able to focus on specific tasks and create your timeline for your offers and marketing. 


In Part Two of the 7 Simple Steps to Marketing Success, I'll share with you 4 more essentials to getting clear and taking action!
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To receive in-detail 5 MUST-HAVE marketing techniques that I coach my clients on to help them immediately connect with potential clients and open up conversation and opportunities to enroll them into their programs or purchasing their products, check out December's fr.e.e video training series: 
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today" http://tinyurl.com/seedspossibility
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Lisa Hromada is a Personal Branding Strategist and Graphic Designer who works with highly motivated women entrepreneurs/solo-preneurs who want to attract & enroll more clients, generate more revenue, and effectively market their business without overwhelm. For more information, visit http://www.lisahromada.com

Prepare to Move Your Business Forward, Starting Today

What do the next few months have in store for your business? 

If you're curious to know the single most important thing you need to do to start, grow or market your business right NOW, you'll want to check out my special gifts page! I have been busy at work creating new content and opportunities for my clients and contacts and I have so much more in store for the New Year!

Right now is the best time to concentrate on building your brand, learning how to attract more clients, taking steps to increase your online presence and implement some of the best-known marketing techniques - helping you blaze the trail for success and create more time, money and peace of mind in your business. 

How do I know? Because your brand is the foundation of your business AND your marketing. You can't have exceptional marketing without an exceptional brand. So, now is the time – as the holidays approach – to create a solid foundation to move your business forward by ensuring a strong brand and strategic marketing method.

It's Monday morning, the 20th of September (already!?). I am sitting in my home office and the sun is just coming up. Purple and pink clouds hover over the Tucson mountains; the neighborhood is quiet. As I sit at my desk looking at the papers around me, I feel a subtle excitement within as I prepare the next steps for what is to come in the next few months for my clients and contacts!

Do you want to have a strategic plan of action for your business in the next few months and feel the excitement for what is to come? Take the first (and FREE) step and begin receiving articles, audios, and tips on how to dramatically improve your business, while staying authentic to who you are as a heart-based entrepreneur.

Just click on the link below:

Yes Lisa, I want my FREE gifts today!