7 Simple Steps to Marketing Success (Part Two)

Part One of the 7 Simple Steps to Marketing Success:

1. Create Your Vision
2. Uncover Your Personal Brand Influence
3. Prepare Your Business Model


Here are four more steps to marketing success to help you prepare before the New Year!

7 Simple Steps to Marketing Success (Part Two)


4. Get to Know Your 'Model' Client

  Imagine your 'perfect' client. What characteristics and attributes would he/she have? Describe your ideal working relationship. What does that look like? You'll also want to describe their primary obstacles, concerns, fears, dreams, and desires. The more detailed you can get when it comes to who your 'model' client is, the easier and more effective your marketing.


5. Outline Your Results
  Next, write out ALL the results that you can think of that your clients get from working with you. These results can include personal as well as professional results. How does your work positively impact your clients? Does it help them achieve better health? Financial security? Find and keep more loving relationships? Write down as many results as possible. This will help you get clear on what you offer to clients and how to express what you offer in your marketing messages.
 
6. Determine Your Marketing Tools
   There are many tools to choose from and it can be difficult and overwhelming trying to decide which tools to use. Ask yourself: Is it best to use online tools to reach out to potential clients? Network in person? Call or e-mail people directly? 
  To start determining this, you want to take a look at who your clients are and what they want, like we did in the previous two steps, then you want to brainstorm places where your 'model' clients can be found and then create your plan for reaching out to them. 
  The key is consistency. Decide on a few marketing tools/methods and then schedule out time where you will consistently use these tools each day or every few days a week. This will help to market your business, build your credibility, and inspire people to want to learn more from you and what you have to offer.


7. Create a 'Comfortable Home'
   When you begin implementing marketing tools and methods, you want to make sure that you are including a strategic call to action, such as having people click to your website or blog for more information or to contact you. For this reason, it is essential to have a 'comfortable home' on the web (i.e. website or blog). 

   Your website/blog works to market your business and express your brand 24 hours a day, 7 days a week. When visitors land on your website, you want them to feel welcome and know they are in the right place! To do this, your website must clearly express your brand, what you offer and to whom, and what action you want people to take when they get there.

Have more simple steps to share for marketing success? Share your comments below. 

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For more tips and techniques on how to immediately connect with potential clients and open up conversation and opportunities to enroll them into their programs or purchasing their products, check out December's fr.e.e video training series: 
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today" http://tinyurl.com/seedspossibility
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Lisa Hromada is a Personal Branding Strategist and Graphic Designer who works with highly motivated women entrepreneurs/solo-preneurs who want to attract & enroll more clients, generate more revenue, and effectively market their business without overwhelm. For more information, visit http://www.lisahromada.com

7 Simple Steps to Marketing Success (Part One)

Ahh, can you feel the magic of the holidays just around the corner!? I know I do. For me, it's a time to shop for toys and goodies for family and friends, find fun ways to wrap gifts, and of course enjoy the spirit of sharing time with loved ones and the joy (and craziness :)) that it brings.

And while I truly love the holiday season, there's also one thing that also lingers in my mind as I talk more and more with my clients and other entrepreneurs I meet...

This time of year can also bring stress and overwhelm as business tends to slow down for many entrepreneurs and small business owners and with that brings a twinge of unease and worry trying to figure out the best way to prepare (and have time to relax) before the New Year.

It is for this reason that I wanted to create some tips and techniques that my clients and contacts can use immediately that don't take a ton of time, but are highly effective.


Below is Part One of "7 Simple Steps to Marketing Success," which gives you some powerful tips on building/enhancing the foundation for your marketing. For detailed marketing techniques you can implement before January 1, 2011, you'll want to check out my fr.e.e video training series available through December.

7 Simple Steps to Marketing Success (Part One)


1. Create Your Vision

  I used to be a vision board skeptic. A couple of years ago, I worked with a mentor who encouraged me to create a vision board. Now, being someone who likes to take purposeful action and get results fast, I wondered to myself how creating a vision board would be a good use of my time. 
  Don't get me wrong, I know the importance of having a clear vision in life and in business and it is part of what I coach my brand clients on, but for some reason, there was a disconnect between the creation of a vision board and a greater purpose for it. (And there always has to be a purpose to the steps and strategies that I implement and have my clients implement to get the best results possible in business.)
  This year with the encouragement of a highly successful business coach, I decided to try a vision board. To my surprise, it not only was enjoyable to create, but after creating it and putting it in a place where I can view it each day, I began to see how opportunities were beginning to open up for me to make my vision a reality. It has been the same experience for the highly successful entrepreneurs I know... seems unreal, I know... but it just begins to happen.


2. Uncover Your Personal Brand Influence
  Everyone has a personal brand influence. Using your unique personal brand influence helps you easily stand out from others at events, gatherings, and just about anywhere you go. It can be your best guide to prioritizing and making decisions, so that you are always in alignment with your brand and the purpose for your business. When you know and express your Personal Brand Influence, you become more of who you are and others are attracted to working, partnering, purchasing from and investing in someone who knows what they stand for and how they make a difference in the world. 
  Begin discovering your personal brand influence by creating a clear, concise statement that immediately resonates with their audience and instantly communicates the value of the who, what, and why of what they do.
 
3. Prepare Your Business Model
   What is your business made up of? Workshops, retreats, group programs, 1-on-1 programs, tele-classes...? Determine a few key areas from which you want to create your income and then determine what percentage of your income resonates from those areas. When you know what you want your business to be made up of, you're able to focus on specific tasks and create your timeline for your offers and marketing. 


In Part Two of the 7 Simple Steps to Marketing Success, I'll share with you 4 more essentials to getting clear and taking action!
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To receive in-detail 5 MUST-HAVE marketing techniques that I coach my clients on to help them immediately connect with potential clients and open up conversation and opportunities to enroll them into their programs or purchasing their products, check out December's fr.e.e video training series: 
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today" http://tinyurl.com/seedspossibility
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Lisa Hromada is a Personal Branding Strategist and Graphic Designer who works with highly motivated women entrepreneurs/solo-preneurs who want to attract & enroll more clients, generate more revenue, and effectively market their business without overwhelm. For more information, visit http://www.lisahromada.com

Small Business Marketing Strategies - 3 Key Strategies For Maximum Visibility of Your Site

There are several small business marketing strategies that can provide optimal success when choosing the web as your marketing venue. Small businesses today are at a great advantage with the internet providing several tools and resources for internet marketing and traffic generation. Knowing what these small business marketing strategies are and how to use them in order to locally market your business properly is very important before you get started.

1- Business Marketing Strategies: Start with the Site

When you want to employ top small business marketing strategies online, you want to start with the site because you just cannot get anywhere without your base. This site will be where you are directing your target audience in order to find out more about your business or purchase goods and services from you online. This site should consist of several elements to ensure that there will be a high search engine ranking such as:

• Appropriate Locality Related Keywords
• Keyword Rich Content
• Use of Meta Tags and Descriptors
• High Quality Graphics

You want the page to which you refer your target audience to consist of a landing page with the necessary information and elements to ensure they are able to catch the scope of your offering and get right to where you need them to be.

2- Business Marketing Strategies: Build an Email List

Once the site is in motion, you want to build an email list of subscribers to which you can email information to direct them to your site, to your business and what you offer. Building the list can be quite simple with some key business marketing strategies. There are several ways you can capture an audience to build your email list such as:

• Adding sign-ups to home page of site
• Blogging sites
• Opt-ins upon site entry

Building the email list allows you to share pertinent information with your audience, thereby getting them to be part of your business dealings and, as a result, more likely to convert to customers and ongoing loyalty.

3- Business Marketing Strategies: Blogging and Article Writing

There is a strong force behind blogging and article writing that many business owners have found to be extremely beneficial to employ in their small business marketing strategies. The key picture here is getting extreme exposure so you are found by the search engines, target consumers, and everyone else who inquires within your niche. Starting up a couple blogging sites can greatly increase your visibility, as well as traffic generation to your site.

As you provide relevant information that is sought out, you are building a special relationship with your readers, allowing them to trust your services and products. When it comes to small business marketing strategies, writing articles and posting on your site or on third party sites can also greatly enhance your visibility online and are therefor proven traffic builders.

There are various strategies that can be combined with others to offer high volume traffic generation, allowing your community and all that you wish to become your consumers to see and be well aware of your business and all you offer. Using the right small business marketing strategies means understanding what it takes to get the exposure that is needed exceed expectations.

Darren Brunson invites you to discover new ways of making the most out of your business by utilizing the power of the internet. Before you flush away your money hiring an internet marketing company, please watch this short, eye-opening,Video Presentation for Small Business Owners Now! (c) Copyright - Darren Brunson. All Rights Reserved Worldwide.