7 Simple Steps to Marketing Success (Part Two)

Part One of the 7 Simple Steps to Marketing Success:

1. Create Your Vision
2. Uncover Your Personal Brand Influence
3. Prepare Your Business Model


Here are four more steps to marketing success to help you prepare before the New Year!

7 Simple Steps to Marketing Success (Part Two)


4. Get to Know Your 'Model' Client

  Imagine your 'perfect' client. What characteristics and attributes would he/she have? Describe your ideal working relationship. What does that look like? You'll also want to describe their primary obstacles, concerns, fears, dreams, and desires. The more detailed you can get when it comes to who your 'model' client is, the easier and more effective your marketing.


5. Outline Your Results
  Next, write out ALL the results that you can think of that your clients get from working with you. These results can include personal as well as professional results. How does your work positively impact your clients? Does it help them achieve better health? Financial security? Find and keep more loving relationships? Write down as many results as possible. This will help you get clear on what you offer to clients and how to express what you offer in your marketing messages.
 
6. Determine Your Marketing Tools
   There are many tools to choose from and it can be difficult and overwhelming trying to decide which tools to use. Ask yourself: Is it best to use online tools to reach out to potential clients? Network in person? Call or e-mail people directly? 
  To start determining this, you want to take a look at who your clients are and what they want, like we did in the previous two steps, then you want to brainstorm places where your 'model' clients can be found and then create your plan for reaching out to them. 
  The key is consistency. Decide on a few marketing tools/methods and then schedule out time where you will consistently use these tools each day or every few days a week. This will help to market your business, build your credibility, and inspire people to want to learn more from you and what you have to offer.


7. Create a 'Comfortable Home'
   When you begin implementing marketing tools and methods, you want to make sure that you are including a strategic call to action, such as having people click to your website or blog for more information or to contact you. For this reason, it is essential to have a 'comfortable home' on the web (i.e. website or blog). 

   Your website/blog works to market your business and express your brand 24 hours a day, 7 days a week. When visitors land on your website, you want them to feel welcome and know they are in the right place! To do this, your website must clearly express your brand, what you offer and to whom, and what action you want people to take when they get there.

Have more simple steps to share for marketing success? Share your comments below. 

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For more tips and techniques on how to immediately connect with potential clients and open up conversation and opportunities to enroll them into their programs or purchasing their products, check out December's fr.e.e video training series: 
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today" http://tinyurl.com/seedspossibility
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Lisa Hromada is a Personal Branding Strategist and Graphic Designer who works with highly motivated women entrepreneurs/solo-preneurs who want to attract & enroll more clients, generate more revenue, and effectively market their business without overwhelm. For more information, visit http://www.lisahromada.com