Saturday, July 18, 2009

Empowering Women Entrepreneurs Through Branding

Women entrepreneurs together carry a powerhouse of potential. They are independent, savvy, intelligent and they make up the majority of the buying power in the U.S. I believe that women will redefine what it means to own and succeed in business. This is one BIG reason why as part of my life's work, I empower women entrepreneurs to create and market a strong and compelling brand. I want them to reach out to the right audience, make more money, and have more time for family.

This is what I want too. I am on a mission to do my life's work professionally and have time for kids! Many women entrepreneurs that I know want the same thing.

So...

I have been busy at work the last few months creating a program to help women entrepreneurs brand their unique business on their own time and at their own pace. It's finally time to launch and I am very excited!

The inspiration for writing my
Brand Essentials program came from talking to many women business owners. They all asked the same questions: "How can I brand my own business without spending a lot of money?" "Where do I begin?" "How can I do it myself?"

On
July 26th, 2009, I'll launch this new program as well as added Graphic Design package discounts. I love what I do and I love helping to give women a strong brand voice in business. I hope that you will check out my website on July 26th for my "Irresistible Offers" and access to my Brand Essentials Home Study Program at www.lhcreativeidstudio.com

Thank you and have a beautiful day.


~ Lisa Hromada
Personal Brand Designer
Empowering Women Entrepreneurs to Create and Market a Strong and Compelling Brand, So They Can Move Forward With Confidence, Stand Out From the Crowd, and Attract More of Their Ideal Clients.
www.lhcreativeidstudio.com

Copyright 2009 - Lisa Hromada - lhcreativeidstudio.com - All Rights Reserved

Tuesday, July 14, 2009

4 Steps to Choose the Best Keywords

We all know by now how important it is to have a website on the World Wide Web, but if you don't properly optimize your website, it will be next to impossible for people to find you simply by using search engines, such as Google or Yahoo. You may have the best looking website, but if no one is finding you on the Internet, you probably will not get the success that you want for your website.

You want to make sure that you optimize your website so that search engines can find you easily and let's face it, we all want to be ranked first on the search engine pages. So, how do search engines rank you? Search engines scan keywords and phrases in order to rank you, so in order for your website to rank higher over time in the search engines and attract more people to your website, you need to know the basics of using keywords on your web site.

Here are steps to take:

  1. Step One: Take out a sheet of paper and make a list of at least 20 words and phrases relevant to your business and what information that you have on your website. You may not be using all of the words on your list, but it will give you a great starting point to narrowing your list to give you the best search engine optimization results. Tip: be specific! For example, let's say that you are the owner of a French-style bakery in San Diego, California. If you use "French bakery" as a key phrase in your website source code, you may never be found within all of the other websites related to French bakeries. If someone searches "French bakery," they will get over a million results. However, someone looking for a French-style bakery in San Diego, California may get a couple hundred thousand. This is still a lot of results, but you see my point. The more specific you are, the more likely your ideal cli... Cont. Article
Copyright 2009 - Lisa Hromada - lhcreativeidstudio.com - All Rights Reserved