3 Simple Steps to Make Your Programs Compelling to Clients

The challenge that many entrepreneurs have is they have a lot to offer their clients—sometimes it seems like too much—and it can feel overwhelming. You want to give your clients everything, but you're just not sure how to offer it.

One of best strategies to organizing your services, so you're not overwhelmed is to create programs and packages.

To make your programs compelling to clients and something they'll invest in, you need to have a practical, easy-to-describe end result your services help your clients achieve.

For example, the unique system that I take clients through is designed to help them create a detailed plan of action to attract their ideal clients, increase how much they make and keep each month, and really to have that passion-filled, authentically led business they desire and that supports their ideal lifestyle.

That’s the CORE of everything I do. It's the catalyst for all of my other spinoff programs and services.

Here is a simple 3 step formula to help you make your programs compelling to clients.

Step #1 Systemizing Your Services

The first point that I want to mention here is that I often see entrepreneurs making the mistake of working on a call to call or service to service basis.

What I want to encourage you to do instead that is going to make your services more valuable and truly irresistible to clients is you want to create programs and packages that are specifically created to last a certain period of time to achieve a specific outcome and have clearly defined steps to achieve this.

You have to remember that “clients are not investing in your time or the amount of time that they spend with you; they are investing in the RESULTS or outcomes that your program or service provides.”

So, imagine that rather than offer a month to month coaching or consulting service that is open-ended, you create a 3-month or 6-month program that includes certain features to help your clients get specific results.

Step #2 Focus on results, goals, and outcomes

You want to focus on what your program or service is going to allow them to do or have upon completion.

One of the #1 mistakes that I see entrepreneurs making, is they feature the structure of their programs, more than what their clients will actually accomplish.

So using my own branding and coaching practice as an example here. Let's assume that I was describing a new program to a client and said, “I've got this new program that I think would be a great fit for you; you're going to get 2 calls a month, worksheets, a half-day training, email access to me, special topic sessions,...” and so on.

Notice how that doesn't give you much information on what you actually get.

What you really want to know is if upon working together, you'll attract more clients and streamline your business where you're making more money without having to be working all of the time like you are now. (btw, the answer is YES)

Step #3 Determine What You're Actually Going to Do with Your Clients

One of the elements of the most successful businesses is that they are KNOWN for something and they have system set in place.

And when you have a system, there are limitless possibilities to creating multiple income streams in your business, without having to spend multiple hours creating new things all over again, and your clients always get guaranteed results from working with you.

So, for example, I'll use a client of mine who is a Business & Success Coach. Her program is a 5-step system for creating a marketing plan that consistently attracts clients, and the thing is that people love is that she has a 5-step system that they will go through, guaranteed to provide them with their desired outcome.

So, what we did was we created the outline for her entire curriculum and explored ALL of the outcomes she provides and wrote those up in ways that she can use as compelling marketing copy and we began packaging her offers using this ONE system and preparing her to market and enroll clients.

So, once you've systemized your services into a curriculum that lead your clients to their desired results, you're ready to move to packaging this curriculum into programs and offers.

Have fun!

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Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess