3 Ways to Grow Your Business in 30 Days

Entrepreneurs, like many people, get used to creating income in certain ways. If you want to grow your business to that next level, there are times when you have to be a little more creative, especially for service businesses, like those of the entrepreneurs who I work with.

The key to creating a quick infusion of cash is to understand what motivates people. What I often speak about is how emotion plays a key role in branding and marketing. The goal is to make your ideal audience feel a particular way and inspire them to take action.

People like services that are delivered in one of three different ways. They are either intensive, elite, or offered at a great price.

Knowing there are three different things people like is going to help you choose what to offer your clients to generate quick cash and boost your sales.

#1 Services offered at a great price: We know that everybody loves to buy things on sale; they love knowing they've gotten 'a deal.' One option for you to implement in the next 30 days is to offer a sale. You can offer a one-day, three-day, holiday or special occasion, like a birthday, sale. Be sure to keep your sale period very short, between 3-5 days at the most.

When you’re having a sale, you need to be sure to promote your sale in advance so your clients are prepared to take action on the day your sale starts. Much like you do when you're having a party; you want to send out something like a “save the date!” You need to let people know in advance you're going to be offering a great opportunity and they'll want to keep an eye out for it.

#2 Offer your services in an intensive format: People love speed and will pay very highly for it. Very often people will pay a premium to receive a service or have something done for them in a faster way—especially those motivated to solve their most pressing problems and challenges like your ideal clients. Think about instead of taking six months to learn a new skill, you can learn it in three days.

One of the things you can do is offer VIP services. VIP service is your service offered in a VIP, intensive type of format. For example, this is where you offer your signature service in a very condensed, intensive format over the course of one day. You can easily implement this strategy in the next 30 days.

You may be starting at the lower end and that’s fine. As you get more experience, you’re going to want to increase your fees. The fees and structure of the day will depend on the kind of service you offer. (I can help you with designing the day and the fees.)

What’s great about VIP days is that you can be an entrepreneur starting completely from scratch and use this method to quickly begin creating new revenue in your practice!

#3 Offer an elite, exclusive package, platinum-style of service: Not all of your clients or prospective clients will be willing to step up into platinum, but I guarantee that you have right now in your database, even if it’s small, 10% to 20% of your past or prospective clients who want and will pay for a higher-end service, a premium version of what you do.

The reason is that they want specialized treatment with greater access to you. They want the exclusivity, prestige and intensity.

Platinum-level services are also perfect income-boosters. Typically they are a minimum of two to three times your current fee, and often even more.

They’re also easy and streamlined for you when you design them correctly. You want this level of service to be of the highest good for your clients and easy for both of you to implement and quickly see results.

There are also specific tips and strategies you need to know in order to quickly and easily add a platinum, or premium, level service to your business, how to set the pricing and accept deposits, which is all very simple once you know how.

You can easily sign up one or more platinum clients to your business within the next 30 days, which means you could instantly double or triple your revenue during the next 30 days. That’s an exciting prospect!

These three ways of increasing your income are fast, fun and very simple to do.

Just don’t try to do this all on your own. It’s very difficult to have perspective about ourselves and our business. It’s a lot easier and you will generate more sales if you get the help in these areas. If you do that, you’re very likely to see more cash flowing into your business within the next 30 days!

Copyright 2011 All Rights Reserved

If you would like to use this article on your blog or website, feel free as long as you include the following author information:

Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess

3 Simple Steps to Uncovering the Link Between Your Spiritual Money Path & Your Business Revenue

For most entrepreneurs, generating revenue is seen as just one of those tasks that you have to do, but it isn’t the primary reason most people go into business.

They go into business because they want the freedom to be their own boss. They want to have more flexibility with their time, make a great impact or difference for others, express their creativity or help other people.

A business can’t be a business until it generates revenue, which puts many entrepreneurs into an unconscious struggle between doing good and doing well. If the struggle remains unresolved, the business owner manifests some very common money situations—things like being careless with money.

I know that might sound odd, but a lot of entrepreneurs are careless about money. An example of this is, not knowing how much money they have in their account, bouncing checks, not knowing how much is owed to them or allowing people to owe them money without following up on it. These are just a few ways of being careless with money that I’ve seen.

Another way that the unconscious struggle between doing good and doing well shows up for entrepreneurs is through over-delivering—meaning, they are putting too many services, components or time into packages, particularly packages at the lower end of their service level.

Another way is in undercharging. Undercharging is not charging enough or having fees that are too low, especially when compared to how much value or time is being given. 

I want you to think of this unconscious struggle this way. The more struggle someone feels about money, the more money struggles they’ll experience in their business. 

Of course, if they’re experiencing it in their business, it’s in their life as well. That means that the entrepreneur is not making their potential income. They’re not keeping enough of what they make or what they’re really destined to be able to make.

What can help are three simple steps. 

Step 1 is to get conscious to the specific ways in which you may be giving away your power with money. 

This may be undercharging, not asking for the sale, overspending, creating debt, having carelessness with money in some way, not having accounts balanced, not knowing how much money is in your accounts, flamboyant spending or over-delivering. These are some of the different ways.

You want to get conscious to the specific ways in which you may be giving away your power with money.

This is not the time to be making excuses or saying, “That happened because of such-and-such or so-and-so.” Those are excuses. This is the time to be honest and say, “This is the way in which I have not been standing in my power with money.”

Step 2 is to identify new, simple actions that you can take, starting today. Let me give you an example. 

For under-earning, raise your fees and/or repackage your programs and services more strategically, where you’re not giving away all of your time, especially in your lower-level offers.

Another simple action to take may be to go get a client. A lot of entrepreneurs spend an enormous amount of time and money investing in building certain foundation pieces in their business, such as their website, getting fancy brochures made, and doing different things like that.

The truth is that they just need to go get a client. You don’t need much else except for a clear marketing message and a clearly marketable product or package to get a client. That’s all you need, and you also to be in conversation with perspective clients. (As a Personal Branding Strategist & Money, Marketing and Soul coach, I can help you put into place the essentials that will allow you to go out and confidently and authentically get a client.)

When you’ve gotten conscious to some of the ways you’ve been giving away your power with money, you write down some simple actions you can take. 

Step 3 is an interesting one. It is to discover your Money Archetype.

With a simple assessment that takes just a few minutes, you can discover what your money archetypes are. There are 12 different archetypes in the Money Archetype system. They are the Alchemist, Artist, Maverick, Ruler, Humanitarian, Hero, Innocent, Teacher, Explorer, Romantic, Jester and Nurturer.

Each of these Money Archetypes has its own spiritual money path. For example, the Humanitarian money archetype’s spiritual path is to do good for others and do well for yourself. Many of my clients have the Humanitarian money archetype.

What’s also fascinating is that each of these 12 archetypes has a basic motivator or driver for how you are motivated to engage with money, both in a positive and a negative way. Let me give you an example.

For the Humanitarian, it’s actually about accumulating. They are primarily driven to accumulate. That sounds kind of interesting at first because you think a humanitarian is more about giving than accumulating.

Here’s the thing; there’s both a positive aspect to this and a shadow side. For the Humanitarian, it’s about giving themselves permission to accumulate so that they can then give more generously to others. 

When someone is not fully in their power with money and has the Humanitarian archetype, they may shy away from or avoid accumulating income because they’re so quick to give everything away that they don’t have anything for themselves. 

Another piece of interesting information about your Money Archetype is the shadow side. The shadow side is very specific behavior that you may be engaging in that’s the shadow side of your Money Archetype and really isn’t serving you. It’s important to understand this and pinpoint it so you have an opportunity to transform it through the spiritual money practices.

Spiritual money practices: This is where the healing can happen. Healing your relationship with money occurs from the outside in—meaning very simple, specific actions you take on a daily, weekly or monthly basis can help heal your relationship with money. It also occurs from the inside out.

Inside-out means that the way you think, believe, and are in relationship with money shifts and changes, bringing you into harmony, alignment, or a supportive, connected relationship with money.

Each of these Money Archetypes, in addition to having the core motivator, spiritual money path, shadow side and spiritual money practices, also has freeing money words or different kinds of money words.

When you hear these money words that are connected with your archetype, they’re freeing money words. For the teacher, they’re words like happiness, choice, legacy, talent and spotlight. Words like these are very exciting for someone who is the Teacher money archetype. You hear words like these, and they’re motivating. They help you get into action or stay on track in a positive way.

The key to starting to heal your relationship with money, so you’re moving forward in creating a healthy, generous, loving kind of connection, allowing money to be part of your spiritual path, is to take it one step at a time.

To find out what your Money Archetype is and how your Money Archetypes can specifically help you break free of the unconscious behavior and instead step into your power and role as a leader with money, contact Lisa Hromada at http://www.lisahromada.com/bizsuccess.

Copyright 2011 All Rights Reserved

If you would like to use this article on your blog or website, feel free as long as you include the following author information:

Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess