Are You Really Connecting with your Niche?

So, what is a niche?
Your niche is not just a group of people who are similar in age, location, or personal interests. 
Your niche is a special combination of the people you serve, the specific, unmet needs and problems they have, and the unique way in which you help them solve those problems and address their needs. (The unique way in which you do that is through your uniquely branded signature system. What is your uniquely branded signature system? >>)

The results that you get when you're crystal clear on your niche is a flow of new clients coming your way eager to work with you because they see that you specialize in helping them in particular!

 
Get Started
I want to give you something to help get you started on this because when you focus fully on the people who you serve, possibilities instantly open up for you to create the programs and products that your clients want and need most – meaning greater income you can bring into your business, while making the difference that you want to make in the world.
 
Here's one way to focus every time you're thinking about putting together a program or preparing your next marketing piece.

1 Question You Want to Ask Yourself
“Is what I'm about to put out there, helping to solve a problem or pain my clients most want solved?” 
  
When thinking about your niche tribe, you want to be completely clear and whole-heartedly know and understand the problem they most want solved, because this is what is going to allow you to make the difference that you want to make and be compensated well for it.
 
You want to get really clear on WHY these people need to hire you. And this is going to be much more than just the service you provide; it's going to also be about the way in which you deliver that service. (your signature system)

Example:
Women coaches and consultants come to me when they are either starting out in their business—which is the perfect time to establish their brand and that foundation—or they're those who have been in business for quite a while and they just haven't been getting the results they want and know they can have.

They're also tired of overworking themselves and feeling too burnt out to enjoy their other priorities and they have a vision for creating a life filled with more joy, peace, and balance.
 
So, one of the reasons why women hire me in particular is because they're looking for someone who's going to take them through a proven process of branding and how to market their brand in the most streamlined, effective, and authentic ways as possible.

Here are some questions to answer:

• Why do people come to me? 
• What are those problems or challenges they most want solved? 
• What is my unique way in which I help them? 

Tip: You want to be crystal clear about why people want to hire you over someone else. And it's much more than just the service you provide (because there are many people who provide your same service, right?); it's the way you provide it to give people what they want through your uniquely branded signature system.
 
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Learn how to create your uniquely branded signature system and connect with your most profitable and fulfilling niche. 
Visit: http://www.brandbreakthroughsecrets.com 

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Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Authentic Marketing Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess