Transforming a Vision Into a Strong Brand Identity

As a personal branding strategist, I work with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time. 

To do this, I incorporate corporate branding strategies and techniques as well as my training and years of experience in graphic design.

When it comes to your visual brand (graphic design expression of your brand), specifically your brand logo identity, you don't need much to begin creating it. When I work with clients, all they need to get us started on creating their logo identity is a vision, an idea, and/or samples of the types of logos, colors, and fonts that resonate with them.

Take, for example, the image below. I work with an exceptional natural health practitioner who is creating and launching her brand and a new set of products. 

Our first step is her logo identity because this is the foundation of her visual brand. When we started to talk about what she envisions for the look and feel of her brand, I asked her to send me samples of the types of graphics that she resonates with. She sent me the image you see below.

With this image and our conversations together to dig a little deeper into her true vision for her business, we were able to quickly capture the essence with a custom logo design that clearly expresses the personality of the exceptional gifts that she provides through her work.

With just a small idea, we were able to create a strong visual brand for her. (below) With this logo design, she is now able to begin 'branding' all of her business communications–website, business card, brochures, products, etc., which helps her to gain more exposure, credibility, and visibility.

New Logo Identity

If you're looking to build credibility, attract more clients, and get better results, your brand (and the effective marketing of that brand) will naturally help you get there. 

About the Author: Lisa Hromada is Personal Branding Strategist who works with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time. She uses both online and offline strategies to help you to take your resources, contacts and expertise farther. Learn more at http://www.lisahromada.com

How to Generate More Sales During the Holidays, (@energyrichcoach)

It is THE time of year to take a look at what 2010 has provided you and your business and look to 2011 to expand and grow to the next level... You feel it, don't you? 2011 is the right time for you to take that next step and really shine in your business, increase your income, and help more people than you thought possible.

Many of my clients feel stuck where they currently are in their business; they are not sure what to do to get more clients, increase their rates (or if they should), and how to reach out to more people and what to say. Some entrepreneurs I meet have even temporarily lost the passion that inspired them to start their business either because of the challenges that they have faced or the beliefs that they have about what is possible for them in their business... Trust me, I know.

In the last year alone, I have felt stuck off and on in my business, trying to figure out many things that my clients are now trying to figure out and that I help them break through. For me, it was in my best interest and the best interest of my business to work with six-figure Mentors who have achieved what I desire to achieve. It was the best decision that I made. Why? Because of the mentoring I receive, I am able to not only help more of my clients achieve what they want through high-results branding and marketing, but also I am able to grow my business and make the difference that I desire through my work.

What does 2011 look like for you and your business? If you could make ANYTHING happen in your business (and your life, since they are related), what would that be? How will it feel when you achieve it? Will you feel free, energized, fulfilled, balanced, inspired,.. etc.??

An article popped up in my e-mail this morning that I think will help you get started thinking about how you can begin stepping into a new level of inspiration, motivation, and success for 2011.

ARTICLE:

How to Generate More Sales During the Holidays




What is Your 2011 business plan?

The 3 Principles to Living With More Joy & Peace

The process of branding and marketing can seem a bit contradictory at times to the way that many of us desire to live our life as heart-based, purpose seekers.

From my experience and for thousands of women entrepreneurs and solopreneurs, there seem to be three primary principles to living a life filled with more joy and peace and away from the frustration of relentless striving and arriving at outcomes believed to make life better:

• The first principle is Self-Growth. This includes growth as a being and as a professional, doing what they are passionate about. Although many women traditionally still highly value and want to nurture others, they also have a deep yearning for discovery and growth of themselves as professionals and as a higher creative being. They desire more connection with their passions in life—painting, music, drawing, exercising, connecting with nature, and other ways of self-expression.

• The second principle is Generosity. Women naturally want to give. They are nurturers and traditionally the caregivers of the family and home. They also have a natural tendency toward sharing and collaboration. Women form deep friendships and interpersonal relationships and use this in business. We have a collaborative mentality. We are big thinkers and planners and we strive to make a difference through our work and we are not afraid to ask for help or partner with others to see that vision come to life, right? We give and we also receive openly – cycle of generosity.

• The third principle is Spirituality. Often what this brings is self-awareness, happiness, self-worth and truly being comfortable in one’s own skin. There is still a natural desire for their role in family, taking responsibility, and caring for others, but it is on a deeper level. No longer do these roles become their identity, but a part of what they do, not who they are.

These principles are in addition to and a harmonious integration with their external desires for accomplishment and to create more money through their work.


What are Your thoughts? Share your comments below.

About the Author: Lisa Hromada is Personal Branding Strategist who works with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time. She uses both online and offline strategies to help you to take your resources, contacts and expertise farther. 

Start Blazing the Trail of Success TODAY by Marketing Your Brand Excellence! 

Get your *Free Entrepreneur’s Success Collection* online at: 

http://www.lisahromada.com/gifts.html