Are You Confused With What Your Brand Is As a Service-Based Professional?

Branding is an ultra-hot topic these days and has been for a long time, yet there is still a lot of confusion about what a brand really is. In a recent conversation about branding, I expressed that the easiest and most concise way that I can define it is to say, “A brand is a unique promise of value.”

Let's take a look at this definition, “A brand is a unique promise of value.”

'Value' is defined as the relative assigned worth or importance of something and this can relate to monetary or material worth. So, when we say that a brand is a unique promise of value, we are saying that a brand is a promise of quality; it has an assigned, perceived worth worth and importance. This is one reason why strong, well-known brands can charge a premium for their products and services—their perceived worth is higher than other products and services.

Branding goes back thousands of years. Ranchers branded their cattle and potters branded their pottery and porcelain. As the concept of branding evolved throughout history, people began to associate branded items with certain characteristics and levels of quality, value, security, and honesty.

Today, brands continue to play a fundamental role in expressing these same qualities and much more. And as a entrepreneur, you have a personal brand. You have your own unique promise of value that you provide to clients and contacts.

One reason why branding can be so confusing, especially for service-based professionals, is because you're not always branding tangible products, you're creating your brand around your unique promise of value through the services that you provide and the results your clients receive from those services, so essentially, you represent the product.

What you are doing when you express your personal brand, is you are communicating a particular message to the public so they develop a positive perception of you and your business. Your brand is what gives your business value and credibility in the eyes of the public.

So, what makes up your personal brand? There are many elements that contribute to how you're known as a brand. Below are some key contributors that help define you as a brand:

1. the characteristics, personality, and qualities you bring to your work
2. how you communicate the purpose and vision for your business
3. who you're known to serve through your work (your niche)
4. how you package and provide your services
5. the quality results you're known to provide through your work
6. the visual representation of your business, such as your logo and the colors that you use, so that when people see your logo, they instantly think of you and the quality of service you provide (graphic design)

Everything about you contributes to making up your personal brand and how you're known by and make a connection with your special tribe of clients. 

As a service-based professional, what is your unique promise of value? What do you promise your clients will get when they work with you?

Copyright 2011 All Rights Reserved

To learn more about branding your service-based business and start getting better results through your marketing, visit: http://www.brandbreakthroughsecrets.com 

If you would like to use this article on your blog or website, feel free as long as you include the following author information:

Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a leading Personal Branding Strategist and Authentic Marketing Coach who specializes in empowering women entrepreneurs to find the clarity and focus they need to create a thriving brand while still having the time and energy to enjoy their other priorities. Find Lisa's FREE gifts and more at: http://www.lisahromada.com/bizsuccess

5 Key Areas to Building Your Brand

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Are a passionate entrepreneur with a vision for your work and making a difference? If you are like the women entrepreneurs who I know, you are determined, driven, enthusiastic and ready to show your brilliance to those people who you serve, but perhaps don’t know where to begin, what to say, or what next steps to take.

The fear of not making the right decisions, investing your time and money into the right training and resources can be overwhelming and cause feelings of frustration, fatigue, and even despair.

The good news is that the success that you desire is possible and attainable no matter where you are in your business–whether you are just starting out or you are a seasoned business owner. Let me share with you a very basic branding process that I go through with companies, large and small, as well as entrepreneurs in all stages of their business, so that you have a better understanding of how it may help you where you currently are in your business.

1. Internal assessment: It is important to first explore what you are all about in your business. Because You are the key selling point of your business–you are the face of your business–you want to take an internal assessment and understand and be able to articulate what you are all about. Start with getting in touch with your vision and then the purpose for your work and who you want to reach out to and the difference that you want to make. 
   
   
2. External assessment: Although it is essential that you understand who you are and what you stand for, you also need to know how others view you. You may think that you are helpful when you give advice, but others may feel that you are too direct and cold.
   
   Large companies often spend thousands of dollars on this type of assessment, which we both know that as an entrepreneur you simply can't do; the good news is that you don’t have to! One of the tools I use to get feedback when helping to develop personal brands for clients is the 360 Reach Personal Branding Assessment. Using this type of assessment allows you to see how others view you. It is an anonymous survey that invites participants to be candid about their perceptions of you and although this sounds very corporate and restrictive, it's actually really fun and insightful. It also plays a significant role in helping you market your business.
   
   
3. Statement of influence: As a passionate and powerful leader of your business, you have a distinct statement of influence—even if you're not clear on what it is yet. A statement of influence is essentially how you describe and express yourself when networking and marketing. It concisely tells what you are all about in your business and how you are distinct from others in your market.
   
   
   
4. Marketing and Communications Plan: Your plan includes how and what you communicate online and in print, as well as how often. I always like to help my clients create a clear plan of action for how they will market and communicate, so that they always have a guide for the next step to take to continually building their credibility, so they attract more potential clients and contacts on a continuous basis.
   
   
   
5. Visual Expression: This includes your logo, color palette, typography, images and graphics that you carry throughout all of your communications. The graphic design elements of your brand have a significant impact on how your audience makes purchasing decisions. Upon looking at your logo, website, and other graphics, your audience makes assumptions about your professionalism, credibility, and more, so it is important that you either consult with a professional in graphic design or hire a graphic designer to work with you personally on designing the visual foundation of your brand.

Knowing where you are in your business is essential to getting the best results without feeling overwhelmed. The overwhelm comes when you find yourself working on an area that is three steps ahead of where you're actually currently at—you can't be successfully working on your marketing plan, when you don't yet have a crystal clear vision of yourself and your business. Start with getting in touch with your vision and purpose for your work and who you want to reach out to and make the difference that you want to make.

Copyright 2011 All Rights Reserved

If you would like to use this article on your blog or website, feel free as long as you include the following author information:

Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is a Personal Branding Strategist and Money, Marketing, & Soul Coach who specializes in empowering women entrepreneurs to manage their time and find the clarity and focus they need to create a thriving business while still having the time and energy to enjoy their life. Find Lisa's FREE gifts and more at: http://www.lisahromada.com

Transforming a Vision Into a Strong Brand Identity

As a personal branding strategist, I work with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time. 

To do this, I incorporate corporate branding strategies and techniques as well as my training and years of experience in graphic design.

When it comes to your visual brand (graphic design expression of your brand), specifically your brand logo identity, you don't need much to begin creating it. When I work with clients, all they need to get us started on creating their logo identity is a vision, an idea, and/or samples of the types of logos, colors, and fonts that resonate with them.

Take, for example, the image below. I work with an exceptional natural health practitioner who is creating and launching her brand and a new set of products. 

Our first step is her logo identity because this is the foundation of her visual brand. When we started to talk about what she envisions for the look and feel of her brand, I asked her to send me samples of the types of graphics that she resonates with. She sent me the image you see below.

With this image and our conversations together to dig a little deeper into her true vision for her business, we were able to quickly capture the essence with a custom logo design that clearly expresses the personality of the exceptional gifts that she provides through her work.

With just a small idea, we were able to create a strong visual brand for her. (below) With this logo design, she is now able to begin 'branding' all of her business communications–website, business card, brochures, products, etc., which helps her to gain more exposure, credibility, and visibility.

New Logo Identity

If you're looking to build credibility, attract more clients, and get better results, your brand (and the effective marketing of that brand) will naturally help you get there. 

About the Author: Lisa Hromada is Personal Branding Strategist who works with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time. She uses both online and offline strategies to help you to take your resources, contacts and expertise farther. Learn more at http://www.lisahromada.com

Branding Your Nonprofit's Mission - Six Items to Consider Before You Start

In the following article by Executive & Life Coach, Sharon L. Mikrut, she speaks to the importance of branding your nonprofit organization to build recognition, credibility, and gain the attention of the audience and investors who want and need to know about you. In addition to the post below, I would like to add a few key brand elements that you must also consider for successful brand development and marketing of your brand.

Before You Can Create (or Recreate) Your Organization's Logo

1. Understand your current reputation and exposure: Know where you currently are to know where you want and need to go with your brand and marketing reach, so that you can measure your results
2. Clarify your vision and purpose for your organization: The thing that inspires me the most when working with nonprofit organizations is that their vision is exceptional, personal, and there is a vast audience who wants to share in it. The key is to clarify that vision so that others easily grasp it and feel it as deeply as you do.
3. Be completely clear about your audience: When you are clear who you are reaching out to, you will be able to develop a plan of action to reach out to them using the right marketing tools.
4. Establish your core values: Your core values are essentially what you base every decision on in your organization. With each opportunity that you are presented, ask yourself, "does this align with the organization's core values?"

The following is a helpful article by Executive & Life Coach, Sharon L. Mikrut

Article by Executive & Life Coach, Sharon L. Mikrut:

Nonprofit organizations have a myriad of issues they need to deal with on a daily basis, leaving them with little time to focus on branding their mission and organization. However, it is important that they allocate some time and money to branding, as good branding will establish a solid identity, making it easier for clients and stakeholders to recognize and grasp the organization's mission. In addition, recognition helps organizations to solicit clients, raise funds, and improve collaborative relationships. This article provides six items to consider in branding your organization.

1. Assess your organization's current brand. Do you have a logo? What colors do you use? Are your logo and colors on all of your marketing materials, including your website? Do they complement the mission of your organization? If you are not happy with your current branding, perhaps it is time to invest time and money in creating a brand that reflects your organization's mission.
2. Hire or barter with a graphic artist. Graphic artists can help you develop a logo that best reflects what your organization does, choose colors that represent the "feel" of your organization, and ensure that your branding is consistent on all marketing materials.
3. Choose a logo that represents the mission of the organization. For example, if your organization serves children, you may want a logo that includes children, represents the services or products provided to them, or reflects the image of what your services can do to help children. Look at United Way's logo. It is a hand that has a human figure in it. Over the figure's head is an orange arch or rainbow. The feeling that this logo conveys is that the organization is extending a hand to help and support people, with the overall goal of personal empowerment and growth.
4. Choose colors that complement your mission. For example, if you provide bereavement services, you may want to avoid bright and bold colors. Instead, your focus may be on deeper or more soothing colors, such as blue, dark green, or burgundy. Regardless of the colors you choose, make sure they are consistent on all materials. In others words, you don't want a light green color on one document and a dark green color on a separate document, if your sole color is dark green. In branding, consistency is key to recognition.
5. Prior to developing or revamping your brand, solicit ideas from your clients, staff, board members, and other stakeholders. Some people are extremely creative and have a knack for developing images that represent a specific cause or mission. You might consider holding a contest to see who develops the most creative and applicable logo. You could then announce the winner via your newsletter, website, or at a specific function.
6. Once you design and select a draft logo, share it with your internal and external stakeholders for final input. Not only does this effort get them involved in the process, but it helps to keep the logo fresh in their mind, making it easier for them to share it and what it stands for with other stakeholders and the community.

Branding is critical for consumers and the public to easily recognize your organization and its purpose. Therefore, it's critical that you commit the necessary time, energy, and resources upfront to developing a brand that will serve you well into the future.

If you want to make positive changes in your personal and/or professional life, and create the life you desire and deserve, then working with Executive & Life Coach, Sharon L. Mikrut, is the solution. Although her specialty is in partnering with nonprofit executive directors and managers to maximize their resources in a competitive environment, she is passionate about working with all individuals committed to personal and/or professional growth. Visit her website at http://www.createitcoaching.org and sign up for her free monthly messages, tidbits, and resource information. In addition, visit her "Nonprofit Professionals" blog at http://www.createitcoaching.com Sharon is also available to speak to your group, association or organization. Copyright 2009 Sharon L. Mikrut, All rights reserved.

Branding - 10 Things You Must Do When You Are Starting Out

Your brand is a vital part of your business identity. It tells customers who you are and what you stand for. It is more than just product name plus logo, it is your business personality. Here are 10 things you must do when you are starting out.

1. Identify your brand values. What are the distinctive qualities associated with your product or service?

2. What does the company stand for? Increasingly companies are expected to have a point of view on ethical issues or the environment. This may re-assure customers that they can trust you and help to form a vital bond.

3. Define your brand promise and stay true to your word. You could crystalize what you stand for in a tag-line. The Department store John Lewis uses the promise 'never knowingly undersold' or you could encapsulate your message in a single word. Use this word in your advertising either directly or suggested. For example Chanel is luxurious, Volvo is safe. What do you stand for?

4. Your brand is the part of you that engages with your customers' emotions. Know what they want and provide it. Do they hope your product will bring them closer to the lifestyle they aspire to or maybe you are you there to give re-assurance and continuity? Whatever it is, identify and then meet that need.

5. Create a voice for your brand in a language and a style that reflects you. Apply it to all written communications whether it's letters, on-line copy or visual imagery.

6. Colours can send a powerful message. Pick colours that say something about your brand and then use them consistently.

7. Integrate your brand.Just as you stream your colours and logo throughout your printed materials and web-site, try to be consistent in the way you come across. Define your 'look' and get your message across.

8. Get a Twitter page and a blog and use them to promote your brand. Let your tone of voice shine through and attract the customers you want.

9. Give great customer service. Be available. Make that part of your brand ethos.

10. Build a partnership of trust with your customers. Let them know who you are via social media and then trust them to come to you with their ideas and needs. Listen and learn from them.

Lucy Thorpe is a former BBC Journalist and Broadcaster based in the UK. Get in touch and hire her for personalised writing services, how-to articles, blogs and opinion pieces. Read her blog at http://www.Lucythorpe.wordpress.com or get in touch via Twitter @Lucythorpe

Brand Discovery Phase – The Most Important First Step Toward a Strong Brand Foundation

In the last few weeks, I had been productively busy participating in the preparation for a brand discovery presentation to a panel of corporate clients. As I was helping to prepare for this presentation, I took note of some things that I wanted to share with you about this important phase in the development of your brand. Many of the exercises and principles for corporate groups, I also apply when working with consultants, trainers, nutritionist, and other small business owners and entrepreneurs.

First, let me give you a little more information about preparing for this brand-changing presentation. As part of this presentation, the preparatory materials included: a PowerPoint presentation, written report outlining the results from the brand discovery, and initial logo identity comprehensive designs.

So, what goes into the brand discovery phase and how can it benefit you to explore this phase in depth for your own business?

Brand Discovery

• Exploration and Finalization of Core Values – Your core values are the core principles that guide you in your business. In everything that you do in your business and everything that you express in your marketing must always link back to this ‘backbone’ of your brand and what you stand for in simplest terms.

• Identification of your short and long-term goals – Know who you (your business) are today, compare it to where you were, and form a vision of what tomorrow (and the coming years) holds. What is your vision for your business in one, five, and ten years?

• Get clear about both your strengths and your weaknesses – To accomplish excellence and stand out, you must understand what your strengths are in your business and what can potentially be holding you back from achieving your goals.

• Ensure that the external perceptions of your business align with the inner perceptions – You may know what you stand for in your business and what you do to bring results to your clients, but are you clearly conveying it? As part of the brand discovery phase, it is important to acquire feedback from your ideal audience, often referred to as your target market. There are multiple ways to do this; as with the brand development of the corporate client I mentioned above, a extensive phone survey was conducted. Other ways of doing this include: online surveys and customized and anonymous email surveys.

• Collect internal and external feedback to create a positioning statement – Also known as your mission statement, your positioning statement is meant to clearly express who are you, what you offer, and for whom in a compelling way.

These are just a few of the main steps you must take within the brand discovery phase. This phase leads you to the next phase in your brand development, the Brand Expression phase. The discovery phase must happen before you can successfully market your business. This phase acts as the foundation for all that you do in your business and the basis of your brand expression.


Prepare to effectively brand your business in 2010. The Brand Development Phase for Networkers, Coaches, Trainers, Solopreneurs, Consultants, Representatives, and other entrepreneurs and small business owners is available beginning in January 2010 through the Unearth Your Brand Excellence Program. The Unearth Your Brand Excellence is a powerful preparatory course to building a brand foundation for your business to set yourself apart from other businesses who seemingly offer the same products and services. In addition, the program is specifically designed to give you the tools to effectively communicate your unique brand promise. Are you ready for brand excellence? Information coming soon at www.lisahromada.com

3 Simple Steps To Create A Total Brand Experience

Branding is not just about creating a logo or using the same colors on your marketing materials; branding also includes the experience that your clients and the public have with your brand. Create a total brand experience inside and out. Keep in mind that you are not just marketing a product or service, but also the experience of using the product and doing business with you. From the way that you decorate your store or office to how you present your products and services, creating a brand experience that appeals and tickles the senses can have a powerful impact on your clients and it can be a determining factor in whether they choose to buy from or do business with you.

A total brand experience is increasingly important to developing an emotional connection with your ideal audience. The ways in which you connect emotionally to your audience is by relating the benefits of your business to the ‘quality of life’ concepts important to people. Stress relief and convenience are two good ones that come to mind though there can be many others of benefit to your specific audience. A total brand experience is one that engages all five senses; this can greatly affect your clients’ overall acceptance of your products and services as well as get them talking about it.

People tend to remember things better when more of their senses are engaged when experiencing something. When creating a new product or decorating your office or store, set a goal to create a user experience that will engage your visitors in new and creative ways. You can use words, visuals, sounds and smells to stimulate the client’s overall experiences and imagination. When a potential client is not able to experience your products first-hand—let’s say when you are selling a product on your website—you must be able to use words to stimulate the viewers senses and allow them to imagine the experience of using your products and in what ways that they can benefit from using your products. Words can be powerful tools when advertising and marketing your business. Finding the ‘right’ words can allow the client to subconsciously taste, smell, touch, see, and hear a product just the way you want them to, as if they were actually experiencing that product first-hand.

A total brand experience begins with taking action! So, here are three steps to take to begin creating a total brand experience:

Step One: Take out a piece of paper and write down these categories: smell, taste, touch, sound, and sight.



Step Two: Choose a product or service that you want to advertise.


Step Three: For each one of the categories, write down what the user experience might be like when using your product or doing business with you. Take one sense at a time. Tip: Be creative! Just because your service may be cleaning bathrooms, doesn’t mean that you can’t provide a more creative ‘sensory experience’ in describing your services. After you have cleaned someone’s bathroom, what is the result? For example, “After Mary’s Cleaning Service is finished with the job, you’ll feel like you’re frolicking through fields of daffodils each time you flush the toilet.” Immediately upon hearing this description, I picture a huge field of flowers. I can imagine smelling the freshness of the flowers and imagine how they might feel against my legs as I frolicked through them. I may even imagine hearing them rustle as I make my way through the field. This is a much more pleasant and rich experience than just talking about the features of Mary’s Cleaning Service services. Good luck and have fun.



Copyright 2009 Lisa Hromada lhcreativeidstudio.com - All Rights Reserved

Online Personal Branding - Three Key Ways to Promote Your Expertise Online

Your brand, whether it be your personal brand, or your business brand is a key piece of your business model that is needed to successfully market your business. Once you've created the right brand, promotion is the next step to using your brand to gain the attention you need for your business.

The top three ways to promote your brand are blogging, blogging and blogging. Seriously, blogging is truly important to your business. The top way to make your mark is to name your blog well and then start posting two to three times per week in your area of expertise. A well-branded blog will get you found more easily on the web when potential clients search for information and solutions to their problems that you provide.

Establishing yourself as an expert through your content also extends your brand. This helps to create perceived value, and you will be seen as a leader and expert in your field. You can do this by blogging, writing white papers and using personalization in everything you do. The most important part of this is being consistent and continuing to do this over and over. Blogging is the perfect platform to show and tell your expertise on a regular basis.

White papers, or special reports, are another way to promote your business. You can repurpose blog posts to create your white papers, or use the content from your white paper on your blog. You do not have to reinvent the wheel.

The third area of promotion is through personalization. Be as personal as you can in your business. Create videos talking about your business, providing tips and be as transparent and authentic as possible. Post your videos on your YouTube Channel for wider distribution. Of course, you also want to post your videos on your blog!

Doing these things will help you and your business get noticed. Staying consistent and keeping your blog content fresh is one of the most important aspects of using a blog to promote your business. This helps the search engines to find you and keeps your potential clients and customers up to date and in the know as well as keeping them interested in what you have to offer.

Those who follow your blog will see you as an expert in your area of expertise and will come to you for the information that they need on that particular topic.

You have to remember that blogging is marketing your business so you must make it a priority in your business. Be committed, stick to it, and watch the results that it can deliver for you.

And now I would like to invite you to claim your free instant access to my report on Better Business Blogging so you can learn more valuable tips for extending your brand online with a blog. Visit http://www.betterbizblogging.com From Denise Wakeman, Founder of The Blog Squad and Online Marketing Advisor.

The Top Ten Secrets to Mastering Your Personal Brand

What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?

Like other successful personal branders, they took the time to define, communicate, and protect their brands. You can be sure they followed all of the top ten secrets below to reach their great success. There's no magic to it: You can apply the same personal branding principles to your work and life not only to achieve your goals, but to surpass them.

Secret #1
You already have a personal brand whether you want one or not - simply by virtue of being you in the workplace. It's up to you to determine where your personal brand is strong and where it could use improvement. Then, it's up to you to make changes as necessary to make it as strong as possible.

Secret #2
Your personal brand exists in the minds of others in the way they perceive, think, and feel about you. Think about your favorite corporate brand for a moment. It can be the best "functioning" product of its kind in the world, but if the public fails to perceive it as the best, it won't be successful. So, it's critical to keep in mind that your personal brand is now what you think it is but it's what others perceive it to be.

Secret #3
A common misconception about personal branding is that it's self-centered and all about you. But the truth is: personal branding is all about your Audience - the person or people you most want to impact with your brand at work and in your career. Just as corporate branders must offer a benefit to consumers in order for a product to be a success, you must fill a need your Audience has in order for your personal brand to be a success on the job.

Secret #4
Since your personal brand exists in the minds of your Audience, the only way to determine if your brand is successful is to find out how your Audience perceives you. If there is a gap between what your Audience thinks and feels about you and what you want them to think and feel about you, your personal brand should be adjusted and strengthened.

Secret #5
The only way to have a strong personal brand is to carefully define it. Many people believe that personal branding is all about how you "execute" your brand, but true personal branding starts with a crystal clear definition. Until you define it, your brand is just a vague premise with no real foundation. No corporate marketer would dream of putting a product in the marketplace without a clear definition of the brand. That definition tells the marketer which consumers to target and where to focus advertising dollars. On a personal level, your own brand should do the same.

Secret #6
The best brands respond to both emotional and functional needs. In the workplace, functional needs are the tasks you perform on the job and are typically listed in your job description. The emotional needs that you fill forge a very important connection with your Audience. For example, if two accountants are equally qualified, the one with a stronger personal brand will be the one who is reliable and precise. That accountant's Audience can relax in the knowledge that the work will not only be done, but will be done on time and well!

Secret #7
The best personal brands are credible, so you must prove that you can deliver what you promise. It isn't enough to simply say that you can fill a need at work; you must show that you have the experience and/or training to do it. Help to prove it with your background, your education, and the unique qualifications you bring to the job.

Secret #8
Your personal brand is built 24/7 and 365 days per year through what you say, but even more importantly, through what you do. This doesn't mean that you can't be human or make mistakes, but it means that you need to think about behaviors that could damage your brand. Even when you're not on the job, if someone sees you drinking too much at the local pub, it could get back to your manager ... who might begin to wonder about your reliability. No need to be paranoid, per se, but unless you're behind closed doors, make sure to think before you act.

Secret #9
While it's important to avoid negative behaviors that can undermine your brand, it is also important to be consistent in how you communicate your brand. If Nike's ads suddenly focused on encouraging you to become a couch potato, you wouldn't know what to think, would you? Just as Nike is consistent in promoting sports and fitness in all of its advertising, you must be consistent in how you present your personal brand every day at work.

Secret #10
Even though your personal brand is all about your Audience [out], it never makes sense to pretend to be someone you're not. You won't be happy in your career, and it's hard to remain consistent with a "fake" personal brand. So, the task is to find out what your Audience needs, and align those needs with your own unique strengths and your unique character traits. Your personal brand will then reflect who you really are, which will not only bring you greater success in your career, but greater fulfillment as well.

You don't have to be famous like Suze Orman or Barack Obama to benefit from defining, communicating, and protecting your personal brand. But you can certainly learn from their examples and take advantage of the same personal branding secrets that have helped these heavy hitters reach their full potential.

Brenda Bence is an internationally-recognized branding expert, certified executive coach, professional speaker, and award-winning author of the How YOU™ Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, Brenda's 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of Brand Development Associates International, Ltd. Brenda now travels the world speaking, training, and coaching individuals and companies to greater success through corporate and personal brand development. Visit http://www.BrendaBence.com

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Success Circle Coaching Club - I've heard some wonderful things about this! 

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For information on branding, web site design, and identity design as well as free articles and recommendations, please visit Lisa Hromada ID Studio