Your brand, whether it be your personal brand, or your business brand is a key piece of your business model that is needed to successfully market your business. Once you've created the right brand, promotion is the next step to using your brand to gain the attention you need for your business.
The top three ways to promote your brand are blogging, blogging and blogging. Seriously, blogging is truly important to your business. The top way to make your mark is to name your blog well and then start posting two to three times per week in your area of expertise. A well-branded blog will get you found more easily on the web when potential clients search for information and solutions to their problems that you provide.
Establishing yourself as an expert through your content also extends your brand. This helps to create perceived value, and you will be seen as a leader and expert in your field. You can do this by blogging, writing white papers and using personalization in everything you do. The most important part of this is being consistent and continuing to do this over and over. Blogging is the perfect platform to show and tell your expertise on a regular basis.
White papers, or special reports, are another way to promote your business. You can repurpose blog posts to create your white papers, or use the content from your white paper on your blog. You do not have to reinvent the wheel.
The third area of promotion is through personalization. Be as personal as you can in your business. Create videos talking about your business, providing tips and be as transparent and authentic as possible. Post your videos on your YouTube Channel for wider distribution. Of course, you also want to post your videos on your blog!
Doing these things will help you and your business get noticed. Staying consistent and keeping your blog content fresh is one of the most important aspects of using a blog to promote your business. This helps the search engines to find you and keeps your potential clients and customers up to date and in the know as well as keeping them interested in what you have to offer.
Those who follow your blog will see you as an expert in your area of expertise and will come to you for the information that they need on that particular topic.
You have to remember that blogging is marketing your business so you must make it a priority in your business. Be committed, stick to it, and watch the results that it can deliver for you.
And now I would like to invite you to claim your free instant access to my report on Better Business Blogging so you can learn more valuable tips for extending your brand online with a blog. Visit http://www.betterbizblogging.com From Denise Wakeman, Founder of The Blog Squad and Online Marketing Advisor. |
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