There are many ways by which you can build your personal brand online. One of the most popular ways is through the use of social media. This is because social media serves as an effective way to manage the reputation of online brands. Because all the content and comments on most blogs and online articles are open to the public, most online entrepreneurs find that social media serves as a great tool to keep them updated on what is being said about their products and their brands in the market place and also gives them the opportunity to counter it. This not only eliminates the chance of any bad publicity, it also indicates to your target audience that you are a hands-on personal brand and not a faceless corporation. Listed below are some of the other most popular ways social media are used to enhance personal branding.
Social Media can be used to build a solid network online. Networking and getting to know your competitors and customers is crucial to the success of any personal brand. Social networking sites like Facebook, MySpace, Twitter and even sites like LinkedIn are ideal ways to network online. You could join a Facebook community that is based on the product or service you provide and get to know other members, what their thoughts are on the product, what they want to be improved and so on. This not only increases the credibility of your brand with peers and customers, it also increases your brand recall among a very specific part of your target market.
Launching an integrated campaign across various social media is a great way to target a specific kind of online traffic and by doing this, get significant and genuine traffic passing through your website and potentially buying your product. Most people online have accounts on social networks like Facebook and on networks like Twitter and MySpace as well. By being present on all the social networks they frequent, you present yourself as a serious contender within your market space and also increase brand recognition and recall.
Other classic ways to use social media to your advantage include writing articles for online magazines that are based on your product category and suggesting that readers visit your website for further information. Provided the content you offer is relevant and informative to your target audience, you and your personal brand will be seen as experts in your field and the go-to brand for any and all needs surrounding the product category.
Ms. Darlene Wood is an internet marketer living in Arizona with her daughter, four cats, three dogs and a snake (yikes!). She is creator of Mad Skills Marketing LLC and spends her days helping entrepreneurs create fun and highly profitable businesses. http://www.MeetDarlene.WordPress.com |
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